Kellogg's and Keebler have now come together for the creation of a sweet cookie cereal for those with a sweet tooth first thing in the morning.
The confectionery-inspired cereal has been officially introduced to the market as 'Keebler Cereal with Chocolate Chip Cookies' in a limited number of grocery stores across the country. Judging from the featured image on the front of the cereal box, the breakfast treat looks to be made up of puffed chocolate pieces and actual Keebler chocolate chip cookie rounds.
In recent years, crossover food products have become extremely popular with the rise of the foodie movement. Other noteworthy crossover products include the cookie-inspired Girl Scouts Mint and Caramel Crunch cereal flavor launched with General Mills, as well as the cereal-inspired Fruity Crisp cookies from Oreo.