Kellogg's and Keebler have now come together for the creation of a sweet cookie cereal for those with a sweet tooth first thing in the morning.
The confectionery-inspired cereal has been officially introduced to the market as 'Keebler Cereal with Chocolate Chip Cookies' in a limited number of grocery stores across the country. Judging from the featured image on the front of the cereal box, the breakfast treat looks to be made up of puffed chocolate pieces and actual Keebler chocolate chip cookie rounds.
In recent years, crossover food products have become extremely popular with the rise of the foodie movement. Other noteworthy crossover products include the cookie-inspired Girl Scouts Mint and Caramel Crunch cereal flavor launched with General Mills, as well as the cereal-inspired Fruity Crisp cookies from Oreo.
Why This Trend Is Growing
- Confectionery-inspired Cereals
- Disruptive innovation opportunity: Create more cross-over products in the food industry by combining elements of confectionery and traditional breakfast cereals.
- Limited Edition Cereals
- Disruptive innovation opportunity: Introduce more limited edition cereals to attract consumers' attention and create urgency for purchase.
- Cereal-inspired Snacks
- Disruptive innovation opportunity: Develop more snacks inspired by popular cereal flavors to appeal to both adults and children.
Industries Being Reshaped
- Food and Beverage
- Disruptive innovation opportunity: Merge two food categories (confectionery and breakfast cereals) to create novel and exciting products.
- Packaged Foods
- Disruptive innovation opportunity: Experiment with limited edition packaging to differentiate products from competitors and entice consumers to try them.
- Snack Foods
- Disruptive innovation opportunity: Expand cereal flavors into other snack categories like granola bars or trail mix to attract consumers looking for new and interesting snacking options.
