Internet culture informs the content of modern board games
Implications - Board games that cater to different fandoms or hyper-specific interests are emerging on the market. With the advent of crowdfunding initiatives, people no longer have to wait for products that reflect niche interests, leading to more experimental concepts in both mainstream and online ventures. Internet culture has created a consumer who is proactive about getting their needs met, both in terms of necessities and forms of play.
Workshop Question - Can your brand accommodate consumers with niche interests and needs? How?