Most people do their best to avoid the smell and taste of things like moldy cheese, rotten eggs or lawn clippings, but a new board game from Jelly Belly called Bean Boozled has many people willing to risk sampling these unappealing flavors.
The game comes with a spinner and 10 gross-out jelly bean flavors, as well as another 10 jelly beans that look just like them, but taste much better. For example, there are two black candy beans that taste like either licorice or a skunk spray, as well as blue candies that will either taste like berries or toothpaste.
The only way to "win" at this game is if you get any of the good flavors, or relish seeing your friends gag on some of the wacky flavors, which are apparently really revolting. Just as many Harry Potter fans sought out the bizarre Bertie Botts Jelly Beans flavors, Bean Boozled is bound to be just as much of a hit.
What Makes This Trend Stand Out
- Gross-out Gaming
- Opportunity for game developers to create more gross-out games that challenge players' senses and taste buds.
- Risk-taking Experiences
- Opportunity for brands to create unconventional experiences that encourage consumers to step out of their comfort zones.
- Novelty Food Products
- Opportunity for food companies to develop unique and unconventional flavors that pique consumers' curiosity.
Sectors Adopting This
- Gaming
- Opportunity for gaming companies to tap into the market for unconventional and sensory-driven gaming experiences.
- Entertainment
- Opportunity for entertainment companies to incorporate gross-out elements into their offerings to attract risk-taking consumers.
- Food and Beverage
- Opportunity for food and beverage companies to create and market novelty products that offer unusual taste experiences.
