Everyday Confection

Consumers rethink the concept of dessert with indulgent spreads

Implications - In an effort to transform simple, everyday meals into experiences of delight, many consumers are turning to sweet spreads, dips and condiments. The emergence of such indulgent sandwich offerings suggest that dessert is no longer conceived of as an infrequent treat, but a consistent source of pleasure in daily life. This approach speaks to the evolving consumer, who is compromising on rather than denying hedonistic impulses.
SCORE 5.1
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46,820 Total Clicks
Oct 15 - Sep 17
This Year and Average
LifestyleFood
Featured Examples
Chocolate Sandwich Slices - This Japanese Food Product Turns Chocolate Into a Deli Meat Replacement
SCORE 6.8
Warm 2,540 Clicks Pub: Dec 9, 15
Chocolate Sandwich Slices
This Japanese Food Product Turns Chocolate Into a Deli Meat Replacement
Deli meats and cheeses are a thing of the past now thanks to the creation of processed chocolate sandwich slices that are designed exclusively to make adding sweet topping to a sandwich incredibly... [More]
Whipped Chocolate Butter - Lewis Road Creamery's 'Chocolate Butter' Blends a Sweet Spread and Dairy
SCORE 6.7
Warm 2,264 Clicks Pub: Oct 26, 16
Whipped Chocolate Butter
Lewis Road Creamery's 'Chocolate Butter' Blends a Sweet Spread and Dairy
In collaboration with confectionery manufacturer Whittaker’s, Lewis Road Creamery is offering a new product called ‘Chocolate Butter’ that will delight those who have been craving... [More]
Minty Sandwich Spreads - This Organic Coconut Butter Tastes Like Mint Chocolate
SCORE 2.9
Mild 644 Clicks Pub: Oct 3, 15
Minty Sandwich Spreads
This Organic Coconut Butter Tastes Like Mint Chocolate
‘Sweet Spreads’ is producing an organic coconut butter that is designed to taste like mint chocolate. While peanut butter is a pantry staple, many consumers have begun exploring alterative... [More]
Chocolatey Cocoa Ghee Spreads - The Fourth & Heart Chocti Ghee Spreads are Lactose and Nut-Free
SCORE 4.5
This Year and Average 412 Clicks Pub: Sep 16, 17
Chocolatey Cocoa Ghee Spreads
The Fourth & Heart Chocti Ghee Spreads are Lactose and Nut-Free
The Fourth & Heart Chocti Ghee Spreads come as a new line from the brand that will deliver a flavorful treat to enjoy on your choice of food. Coming as an alternative to a cup of coffee, the... [More]
Caffeinated Hazelnut Spreads - Krispy Kreme's Caramel Macchiato Coffee Spread Includes Real Coffee
SCORE 3.4
Mild 219 Clicks Pub: May 26, 17
Caffeinated Hazelnut Spreads
Krispy Kreme's Caramel Macchiato Coffee Spread Includes Real Coffee
Krispy Kreme is a destination for both donuts and coffee, but the chain is now making it easy for consumers to satisfy their desire for sweets and coffee at once—and at home—with an all-new... [More]
Dessert-Inspired Nut Spreads - Legendary Foods' Nut Butters are Flavored to Taste Like Sweet Treats
SCORE 2.1
Untested 209 Clicks Pub: Mar 16, 17
Dessert-Inspired Nut Spreads
Legendary Foods' Nut Butters are Flavored to Taste Like Sweet Treats
When one purchases a jar of nut spread, it is expected that it will taste like creamy cashews, roasted almonds, or any other nuts that are used in the making of these products. But now, Legendary... [More]
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