Everyday Confection

Consumers rethink the concept of dessert with indulgent spreads

Implications - In an effort to transform simple, everyday meals into experiences of delight, many consumers are turning to sweet spreads, dips and condiments. The emergence of such indulgent sandwich offerings suggest that dessert is no longer conceived of as an infrequent treat, but a consistent source of pleasure in daily life. This approach speaks to the evolving consumer, who is compromising on rather than denying hedonistic impulses.
SCORE 4.9
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34,280 Total Clicks
Sep 15 - May 17
This Quarter and Mild
LifestyleFood
Featured Examples
Chocolate Sandwich Slices - This Japanese Food Product Turns Chocolate Into a Deli Meat Replacement
SCORE 7.3
Warm 2,352 Clicks Pub: Dec 9, 15
Chocolate Sandwich Slices
This Japanese Food Product Turns Chocolate Into a Deli Meat Replacement
Deli meats and cheeses are a thing of the past now thanks to the creation of processed chocolate sandwich slices that are designed exclusively to make adding sweet topping to a sandwich incredibly... [More]
Minty Sandwich Spreads - This Organic Coconut Butter Tastes Like Mint Chocolate
SCORE 3.4
Mild 551 Clicks Pub: Oct 3, 15
Minty Sandwich Spreads
This Organic Coconut Butter Tastes Like Mint Chocolate
‘Sweet Spreads’ is producing an organic coconut butter that is designed to taste like mint chocolate. While peanut butter is a pantry staple, many consumers have begun exploring alterative... [More]
Caffeinated Hazelnut Spreads - Krispy Kreme's Caramel Macchiato Coffee Spread Includes Real Coffee
SCORE 4.8
This Quarter and Average 81 Clicks Pub: May 26, 17
Caffeinated Hazelnut Spreads
Krispy Kreme's Caramel Macchiato Coffee Spread Includes Real Coffee
Krispy Kreme is a destination for both donuts and coffee, but the chain is now making it easy for consumers to satisfy their desire for sweets and coffee at once—and at home—with an all-new... [More]
Dessert-Inspired Nut Spreads - Legendary Foods' Nut Butters are Flavored to Taste Like Sweet Treats
SCORE 3.3
This Year and Mild 121 Clicks Pub: Mar 16, 17
Dessert-Inspired Nut Spreads
Legendary Foods' Nut Butters are Flavored to Taste Like Sweet Treats
When one purchases a jar of nut spread, it is expected that it will taste like creamy cashews, roasted almonds, or any other nuts that are used in the making of these products. But now, Legendary... [More]
Pumpkin-Flavored Nut Butters - This Delicious Spread Mimics the Taste of Pumpkin Pie
SCORE 1.5
Untested 491 Clicks Pub: Sep 24, 15
Pumpkin-Flavored Nut Butters
This Delicious Spread Mimics the Taste of Pumpkin Pie
‘Sweet Spreads’ is now producing a delicious nut butter that mimics the taste of pumpkin pie. Although peanut butter has long been a pantry staple, many consumers have begun choosing... [More]
Caramel-Flavored Marshmallow Spreads - This Sweet Spread Now Comes in an Indulgent Caramel Flavor
SCORE 1.5
Untested 155 Clicks Pub: Dec 7, 15
Caramel-Flavored Marshmallow Spreads
This Sweet Spread Now Comes in an Indulgent Caramel Flavor
‘Empire Bespoke Foods’ just announced that its iconic ‘Marshmallow Fluff’ now comes in an indulgent caramel flavor. For those unfamiliar with the sweet spread, marshmallow... [More]
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