Fourth & Heart Focuses on Out-of-Home Use for Its Butter Alternative

 - Mar 28, 2017
References: fourthandheart & projectnosh
Fourth & Heart is now adding to its lineup of innovative butter alternative ghee products with a new single-serve option called Ghee On-the-Go.

While ghee has been a household staple across Asia for centuries, it has only recently come into the minds of consumers as a healthier substitute for butter. As such, it is most often only sold by the jar in supermarkets. Fourth & Heart's new single-serve packs make it much easier for health-conscious consumers to add variety to snacks and meals on the go with flavors like California Garlic and Madagascar Vanilla Bean.

Because ghee, or clarified butter, is pure butterfat without the water and milk proteins, it's much less likely to go bad or burn than regular butter. Ghee is also a great butter alternative because it does not contain dairy or lactose.