Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,953 more

Dynamic Aging

Consumers celebrate and enhance signs of aging

Implications - Rather than being rejected, traditional signs of aging are now being celebrated by mainstream media. As a result, older consumers are gravitating to products that help enhance -- not hide -- features like graying hair. This shift does not suggest that consumers are less attached to maintaining youth, but that they are more relaxed, and positive, in their approach to aging.
Workshop Question - How is your brand approaching the boomer demographic, and does it reflect their unique approach to aging?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 39 Examples:
188,949 Total Clicks
Date Range:
Jan 14 — Mar 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Boomer Hair Care Collections
Boomer Hair Care Collections
White Hot Hair Embraces Aging Hair With Brightening Products
Rather than encouraging women over 50 to cover their grays, UK-based haircare label White Hot Hair celebrates natural locks. The brand specializes in color-boosting products and offers bestsellers... MORE
Vanguard Boomer Fashion
Vanguard Boomer Fashion
Accidental Icon Promotes Fashion-Forward Style for Women Over 50
Accidental Icon is a Boomer fashion blog founded by social work professor and New York native Lyn Slater. While fashion for women over 50 is often depicted as tame by most media publications, Slater&#... MORE
Progressive Boomer Magazines
Progressive Boomer Magazines
Refigural Gives Readers a Fearless Perspective on Aging
Recently spotlighted on the Dazed Digital website, Refigural is a boomer lifestyle publication that rejects fashion and beauty stereotypes, associated with growing older. Embracing self-expression,... MORE
Classically Mature Model Lookbooks
Classically Mature Model Lookbooks
The Row 2014 Lookbook Speaks Against Ageism in Fashion
Mary-Kate and Ashley Olsen have gone a very different route with The Row 2014 look book. Rather than ascribing to the cult of youth that is prevalent in the fashion industry, the Olsen twins... MORE
Boomer Beauty Haircare
Boomer Beauty Haircare
These Products are Designed for Enhancing Naturally Gray Hair
High-end hair care brand ‘davines’ is producing a shampoo and conditioner that are specially formulated for enhancing the look of naturally grey hair. For many boomer women, embracing... MORE
Youth-Capturing Commercials
Youth-Capturing Commercials
The L'Oreal Age Perfect Campaign Stars Actress Helen Mirren
British actress Helen Mirren might be at the cusp of the baby boomer generation, but she channels her inner youth in the L’Oreal Age Perfect campaign. Stating that “a perfect age is now&#... MORE

Related Trend Reports & Custom Market Research

Related Examples

Boomer Makeup Tutorials
Boomer Makeup Tutorials
This 50 and Over Beauty Routine is Simple and Fresh-Faced
Boomer Street Style Platforms
Boomer Street Style Platforms
Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
Solo Female Travel Communities
Solo Female Travel Communities
'Women on the Road' Serves as a Resource for Women Traveling Alone
Empty Nester Career Resources
Empty Nester Career Resources
This Career Conference is Designed for Business Women Over 50
Boomer Running Groups
Boomer Running Groups
The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon
Boomer-Targeted Yoga Classes
Boomer-Targeted Yoga Classes
The 'Breathe Yoga Studio' Offers Special Classes for Boomer Women
Connected Boomer Workshops
Connected Boomer Workshops
Tech Boomers Offers Lessons in Software, Social Media and Web Streaming
Restorative Workout Haircare
Restorative Workout Haircare
The Hair Warrior Products Offer Protection from Sweat and Heat
Hair-Rebuilding Products
Hair-Rebuilding Products
Olaplex is a Three-Step Reparative Hair Care System
Ex-Hippie Mindfulness Apps
Ex-Hippie Mindfulness Apps
Dharma Seed Offers Guidance from and for Boomers
Boomer Matchmaking Apps
Boomer Matchmaking Apps
Dating App Stitch is Described as Tinder for the Oldies
Health-Promoting Hair Serums
Health-Promoting Hair Serums
The Dr Dennis Gross Anti-Aging Scalp Serum is a Preventative Product
Boomer Tech Workshops
Boomer Tech Workshops
ETAG Hosts Free Tech Training Sessions for Aging Adults
Tropical Hair Remedies
Tropical Hair Remedies
Lani's Hair Treatment Revitalizes Locks After Sun or Chlorine Damage
Rejuvenating Hair Wraps
Rejuvenating Hair Wraps
Kocostar's Hair Therapy Packs Hydrate and Strengthen Damaged Locks
Conditioning Hair Cocktails
Conditioning Hair Cocktails
Shealicious Hair Restoration Line Features Containers for DIY Mixing
Nourishing Hair Oils
Nourishing Hair Oils
Bliss Co's Hair Rejuvenation Treatment Offers Care from Root to Tip
Combing Hair Creams
Combing Hair Creams
The Carol's Daughter Products are Designed to Help Detangle Locks
Youthful Senior Models
Youthful Senior Models
79-Year-Old Wang Deshun Walks Down Designer Sheguang Hu's Runway
Seductive Boomer Marketing
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
Diversity-Embracing Campaigns
Diversity-Embracing Campaigns
Barbour People Focuses on Real Fans of the Brand
Dapper Boomer Menswear Ads
Dapper Boomer Menswear Ads
The Prada Spring Summer 2015 Ad Features Pseudo-Boomer Ethan Hawke
Boomer E-Biking Adventures
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
Boomer Fitness Centers
Boomer Fitness Centers
Nifty After Fifty Promotes an Active Lifestyle During Classic Years
Baby Boomer Exhibits
Baby Boomer Exhibits
The Museum of News Celebrates Timothy Greenfield-Sanders’ Latest Series
Midwife-Honoring Ads
Midwife-Honoring Ads
The Coca-Cola 'Ursula's Surprise' Ad Celebrates a Legendary Midwife
play_circle_filled Healthy Grocery Store Commercials
Healthy Grocery Store Commercials
Whole Foods Market Shows How 'Values Matter' in Campaign
Androgynous Silver-Haired Editorials
Androgynous Silver-Haired Editorials
Fashion Magazine 'White Collar Time' Stars Linda Rodin
Healing Healthy Hair Remedies
Healing Healthy Hair Remedies
Restore Your Hair with the Dry Remedy Moisturizing Oil from Aveda
Refined Twin Editorials
Refined Twin Editorials
The Vogue Korea 'Double Act' Photoshoot Stars Mary-Kate and Ashley Olsen
Monochromatic Twin Editorials
Monochromatic Twin Editorials
Mary-Kate and Ashley are All Grown Up for the Edit 17 October 2013
Rustic Ladylike Fashion
Rustic Ladylike Fashion
The ELLE Poland September 2013 Editorial Stars Model Marta Dyks
Sophisticated Starlet Editorials
Sophisticated Starlet Editorials
The Emma Watson for W Magazine Cover is Very Mature
Masterfully Minimal Streetwear
Masterfully Minimal Streetwear
The Row Fall 2013 Collection Exudes Effortless Sophistication
Prim Patterned Fashion
Prim Patterned Fashion
The J Crew Fall 2013 Collection is Edgily Sophisticated
Colorfully Mature Fashion
Colorfully Mature Fashion
The ELLE Poland 'Egzamin Dojrzalosci' Editorial Stars Jac Jagaciak
Controversial Languid Campaigns
Controversial Languid Campaigns
The Chanel Spring 2013 Campaign Features Super Young Models
Urban Boomer Hipster Lookbooks
Urban Boomer Hipster Lookbooks
Unused Uses Older Model to Brand Product
Old Models
Old Models
Juicy Couture's New Image