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Co-Branded Chocolate Pastries

Krispy Kreme's Newest Donuts are Made with Nutella Hazelnut Spread

— December 27, 2016 — Lifestyle
For those who haven't had their fill of chocolate this holiday season, Krispy Kreme has debuted two decadent new donuts that are made with Nutella. For avid fans of the iconic chocolate hazelnut spread, these fluffy pasties are the ultimate form of indulgence.

As part of the partnership between Krispy Kreme and Nutella, customers will be able to order two new donuts flavors from the chain. The first is the Nutty Cocoa Ring Donut, which is a yeast donut that has been dipped in Nutella and topped with a layer of crushed hazelnuts and chocolate icing drizzle. The second chocolatey creation is the Chocolate Hazelnut Kreme Donut, which is a yeast donut made with Nutella Kreme, topped with a Nutella icing, candied hazelnut pieces and a mixture of white and milk chocolate drizzle.

While the chain has offered Nutella-filled creations in the UK for some time, this marks the first time that Krispy Kreme has sold a Nutella donut in the US.
Trend Themes
1. Co-branded Food Products - Opportunity to collaborate with popular brands to create unique and indulgent food items.
2. Indulgent Desserts - Growing demand for rich and decadent desserts that cater to consumers' cravings for indulgence.
3. Nutella-based Treats - Rising popularity of products featuring Nutella as a key ingredient, offering opportunities for innovation and flavor combinations.
Industry Implications
1. Bakery - Bakeries can explore co-branded partnerships with popular spreads or chocolate brands to create unique and enticing pastries.
2. Confectionery - Confectionery companies can develop new products that incorporate Nutella or other indulgent chocolate spreads to meet the demand for rich and flavorful treats.
3. Fast Food - Fast food chains can introduce Nutella-based desserts or collaborate with brands like Krispy Kreme to offer limited-edition menu items, attracting customers with a sweet tooth.
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