Category
Lifestyle
Assisted Choices
Trend cluster
Category
Epicurean
Experiential
Consumers are drawn to pleasure-driven retail experiences.
4.3
Trend score
Trend
What is the Epicurean Experiential trend?
Epicurean Experiential: Epicurean retail concepts that entice consumers by engaging their innate pursuit of pleasure are emerging to reshape the brick-and-mortar landscape. Whether a multi-sensory in-store event or an opportunity for product education that feels recreational, such concepts marry fantasy and play in a way that opens up the realm of possibility in the mind of the consumer, making it a genuinely pleasurable encounter. This pattern is related to the consumer desire for immersive experiences that help elevate the everyday into the extraordinary.
Trend themes
Themes within the Epicurean Experiential trend
Three behaviours holding the trend together01
Epicurean Retail Concepts
Stores are now creating immersive experiences that tap into consumer desires for pleasure-driven experiences.
02
Multi-Sensory Brand Activations
Brands working with designers and artists to create unique, immersive and memorable experiences to engage consumers.
03
Hybrid Retail Spaces
Designers are creating multi-use spaces that bring events and retail experiences together.
Industry implications
What the Epicurean Experiential trend means for industry
Where the trend changes the playbookFor
Retail Industry
Epicurean retail concepts and multi-sensory brand activations are changing traditional retail experiences.
For
Hospitality Industry
Hybrid retail spaces merge retail with event spaces, providing a unique and memorable experience for consumers.
For
Beauty Industry
Stores are now creating immersive experiences that tap into consumer desires for pleasure-driven experiences.
Workshop question
What is your product or service's relationship with your consumer's everyday routine?
Trend signals
Trend signals for Epicurean Experiential
Trend score 4.3 out of 10, from popularity 62%, activity 60%, freshness 8%.
Popularity62%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Epicurean Experiential trend
6 featured examples from May 18, 2015 to Jan 5, 2016CategoryMarketing
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
Hotels, bars, and restaurants can create unique experiences through botanical pop-up bars.
CategoryBusiness
Digital Wine Club Showrooms
Club Francais Du Vin Launched Its First 'Store-to-Web' Concept
The wine industry can leverage digital wine club showrooms to enhance their brand presence and provide a more immersive and interactive wine-buying experience for customers.
CategoryMarketing
Ethereal Californian Boutiques
The Irene Neuwirth in LA Aims to Be More Than a Retail Space
The rise of multifaceted retail spaces presents opportunities for designers and architects to create innovative and unique store layouts that blend traditional retail with other e…
CategoryBusiness
Textured Perfumery Interiors
This Fragrance Shop Interior Resembles a Minimalist Cave
Expanding fragrance retailers' capabilities to create innovative and immersive store environments that focus on scent experiences rather than visual appeal.
CategoryLifestyle
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
Companies in the alcohol industry can offer interactive workshops that educate customers on their products and allow for customization.
CategoryArt & Design
Whiteout Theatrical Spa Shops
The Aesop Kuala Lumpur Store is the Brand's Fourth in the City
Opportunity for disruptive innovation: Introduce novel ingredients and technologies to revolutionize the skincare industry.
