Epicurean Experiential

Consumers are drawn to pleasure-driven retail experiences

Implications - Epicurean retail concepts that entice consumers by engaging their innate pursuit of pleasure are emerging to reshape the brick-and-mortar landscape. Whether a multi-sensory in-store event or an opportunity for product education that feels recreational, such concepts marry fantasy and play in a way that opens up the realm of possibility in the mind of the consumer, making it a genuinely pleasurable encounter. This pattern is related to the consumer desire for immersive experiences that help elevate the everyday into the extraordinary.
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
380,904 Total Clicks
May 15 - Jan 16
Warm
Featured Examples
Botanical Oasis Gin Experiences - Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
SCORE 7.1
Warm 21,303 Clicks Pub: Aug 17, 15
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
Earlier this summer, Hendrick’s Gin held a two month-long botanical-inspired pop-up at Blake’s Hotel Kensington. The earthy, greenhouse-inspired pop-up bar was created in collaboration... [More]
Digital Wine Club Showrooms - Club Francais Du Vin Launched Its First 'Store-to-Web' Concept
SCORE 6.3
Warm 2,376 Clicks Pub: Nov 10, 15
Digital Wine Club Showrooms
Club Francais Du Vin Launched Its First 'Store-to-Web' Concept
Club Francais Du Vin is a digital wine club that recently tapped agency Generous to create a store-to-web concept to introduce consumers to the e-commerce business. The results are a luxurious,... [More]
Ethereal Californian Boutiques - The Irene Neuwirth in LA Aims to Be More Than a Retail Space
SCORE 4.9
Average 2,291 Clicks Pub: Jan 5, 16
Ethereal Californian Boutiques
The Irene Neuwirth in LA Aims to Be More Than a Retail Space
The new Irene Neuwirth boutique in Los Angeles is a multifaceted space that blends traditional retail with an event space portion. The stylish West Hollywood store was designed by Commune and... [More]
Textured Perfumery Interiors - This Fragrance Shop Interior Resembles a Minimalist Cave
SCORE 5.2
Warm 4,440 Clicks Pub: May 18, 15
Textured Perfumery Interiors
This Fragrance Shop Interior Resembles a Minimalist Cave
Located inside a Georgian building on Dover Street, this fragrance shop interior is a stunning cave-like retail experience that features barely any furniture or fixtures. Designed by Antonino... [More]
Botanical Gin Workshops - This Bombay Sapphire Gin Workshop Features Custom Cocktails
SCORE 3.6
Mild 3,659 Clicks Pub: Nov 25, 15
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
This interactive gin workshop is part of the Botanical Beauty Series, a series of events coordinated between Bombay Sapphire and Wardian London. The immersive workshop takes place within a giant... [More]
Whiteout Theatrical Spa Shops - The Aesop Kuala Lumpur Store is the Brand's Fourth in the City
SCORE 3.9
Mild 739 Clicks Pub: Nov 30, 15
Whiteout Theatrical Spa Shops
The Aesop Kuala Lumpur Store is the Brand's Fourth in the City
Located within the city’s most prestigious shopping mall, the new whiteout Aesop Kuala Lumpur store is a stunning chapel to high-performance skincare. The cult skincare brand’s fourth... [More]
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