Consumers turn to luxury products to enhance vitality
Implications - While older consumers are primarily seeking youth and vitality from skincare products, they also desire a luxurious experience. As a result, they purchase products that are not only luxurious in their formulation and branding, but also in their accompanying ritual. This progression speaks to the act self-care being elevated from routine to indulgence.
Workshop Question - Beyond quality and function, how can you incorporate an elevated user experience into your offerings?