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Indulgent Ritual

Consumers turn to luxury products to enhance vitality

Implications - While older consumers are primarily seeking youth and vitality from skincare products, they also desire a luxurious experience. As a result, they purchase products that are not only luxurious in their formulation and branding, but also in their accompanying ritual. This progression speaks to the act self-care being elevated from routine to indulgence.
Workshop Question - Beyond quality and function, how can you incorporate an elevated user experience into your offerings?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
153,558 Total Clicks
Date Range:
Jul 14 — Jan 16
Trending:
Warm
Consumer Insight Topics:

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