Aspirational Retail

Consumers gravitate toward curated retail displays

Implications - In a continuation of the store-within-a-store approach, many retailers are offering installations and in-store exhibits that best showcase their products. As more and more consumers seek shopping that's enjoyable, they crave highly curated, borderline artistic forms of retail. This strategy is proving to be successful because not only is it more targeted, and therefore easier to navigate; it also allows consumers to better visualize the product outside of the store and in their own lives.
SCORE 6.8
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236,898 Total Clicks
Dec 15 - May 17
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Featured Examples
Members-Only Retail Stores - E-Retailer Revolve's Exclusive Store is Just for Top-Spending Members
SCORE 7.3
Warm 8,973 Clicks Pub: Apr 13, 16
Members-Only Retail Stores
E-Retailer Revolve's Exclusive Store is Just for Top-Spending Members
There are now countless online retailers that are making the foray into the offline world with exclusive stores in brick-and-mortar formats. Rather than opening its doors to the masses, e-retailer... [More]
Aspirational Furniture Displays - This Furniture Store Visual Merchandising Imagines a Lifestyle
SCORE 6.4
Warm 8,508 Clicks Pub: Dec 30, 15
Aspirational Furniture Displays
This Furniture Store Visual Merchandising Imagines a Lifestyle
Parra is a Moscow-based furniture store brand that recently debuted a new merchandising scheme at an interior design show. Intended to introduce the Lithuanian brand to a new audience, the playful... [More]
Blogger-Curated Retail Displays - This Blog Collaboration Set Up Stations Inside Crate and Barrel
SCORE 5.8
Warm 4,334 Clicks Pub: Dec 10, 15
Blogger-Curated Retail Displays
This Blog Collaboration Set Up Stations Inside Crate and Barrel
In order to show off some of the most unique items from the Crate and Barrel registry, the houseware, furniture and decor retailer set up an exclusive blog collaboration with the 100 Layer Cake blog.... [More]
Artful Luxury Boutiques - This La Perla Tokyo Store Boasts Luxe Architectural Details
SCORE 5.4
Warm 1,683 Clicks Pub: Mar 30, 16
Artful Luxury Boutiques
This La Perla Tokyo Store Boasts Luxe Architectural Details
The newly opened La Perla Tokyo flagship store is inspired by art and boasts an angular facade that resembles something out of a sci-fi film. The irregular facade consists of overlapping glass... [More]
Ultra-Curated Fashion Stores - 'Reformation' Uses Automation for a Custom Shopping Experience
SCORE 6.6
Warm 1,078 Clicks Pub: Feb 20, 17
Ultra-Curated Fashion Stores
'Reformation' Uses Automation for a Custom Shopping Experience
The clothing brand Reformation recognized that while its sales were increasing, customer experiences in-store were going downhill in terms of quality and as a result, the brand decided to completely... [More]
Scaled-Down Department Stores - The New David Jones Store Offers a Curated Selection of Items
SCORE 4.9
This Year and Average 656 Clicks Pub: May 30, 17
Scaled-Down Department Stores
The New David Jones Store Offers a Curated Selection of Items
As consumers increasingly eschew sprawling stores in favor of smaller boutiques, the Australian department store brand David Jones has debuted a scaled-down version of its store. Designed to cater... [More]
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