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Kidult Fitness

Millennial consumers embrace activewear with a youthful aesthetic

Implications - The prominence of youth culture has extended into the realm of fitness, as many consumers embrace a much younger aesthetic in their high-performance gear. Apparel that references childhood and early adolescence not only makes activewear more accessible; it also indicates the strong resistance Millennials have to growing up, and the changing definition of "adulthood."
Workshop Question - How can your brand accommodate more youthful attitudes when it comes to consumers' perception of their own lifestyles?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
225,603 Total Clicks
Date Range:
Feb 15 — Jan 16
Trending:
Hot
Consumer Insight Topics:

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