Millennial consumers embrace activewear with a youthful aesthetic
Implications - The prominence of youth culture has extended into the realm of fitness, as many consumers embrace a much younger aesthetic in their high-performance gear. Apparel that references childhood and early adolescence not only makes activewear more accessible; it also indicates the strong resistance Millennials have to growing up, and the changing definition of "adulthood."
Workshop Question - How can your brand accommodate more youthful attitudes when it comes to consumers' perception of their own lifestyles?
Trend Themes
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Youthful Aesthetic — The prominence of youth culture has extended into the realm of fitness, as many consumers embrace a much younger aesthetic in their high-performance gear.
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Femininity and Fitness Co-exist — Fitness culture is on the rise, and this editorial explores how strength, vitality and femininity can all harmoniously co-exist.
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Stylish Functionality — Fashion and function merge in high-performance leggings and activewear that provide comfort, performance and style.
Industry Implications
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Athleisure Industry — With the rise of the athleticwear trend that encourages comfort and function, the athleisure industry is constantly expanding and growing.
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Fitness Equipment Industry — As fitness culture evolves, it creates new demands and needs for innovative and specialized fitness equipment.
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Fashion Industry — As style becomes more important to consumers in fitness, the fashion industry has opportunities to draw in a new market for innovative activewear designs that function both in and out of the gym.
4 Featured, 35 Examples:
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Date Range:
Feb 15 — Jan 16
Trending:
Hot
Consumer Insight Topics:
