Argentinian photographer Alejandro Bauducco shot Alina from Civiles Management in this infectious editorial for C-Heads.
Fitness culture is, undoubtedly, on the rise; however, it's often represented as the antithesis of femininity. This editorial explores how strength, vitality and femininity can all harmoniously co-exist. Stylist Flor Cordara over-exaggerated Alina's femininity by dressing her in little girls' clothing, whether it be a pastel jumper and frilly socks, or floral overalls and a pink visor.
Along with her youthful attire, Alina has an energy to match. She makes the domestic sphere a place of fitness and activity, whether she's striding along on an exercise machine, hanging from the rafters or contorting her lithe body into a pretzel-like shapes on the sofa.
What Makes This Trend Stand Out
- Feminine Fitness
- Opportunity for fitness brands to redefine traditional notions of femininity and cater to a growing market of women seeking strength and vitality.
- Youthful Attire
- Potential for fashion brands to tap into the trend of dressing women in playful, little girls' clothing to emphasize femininity and empower self-expression.
- Active Domestic Sphere
- Opportunity for home fitness equipment and service providers to target a niche market of individuals seeking to incorporate fitness and activity into their daily lives at home.
Sectors Adopting This
- Fitness Brands
- Fitness brands that promote a more inclusive and diverse representation of femininity.
- Fashion Brands
- Fashion brands that offer playful, youthful clothing options for women to express their individuality and challenge traditional gender norms.
- Home Fitness Equipment
- Companies that provide innovative home workout equipment and services to make exercising at home more convenient and accessible.
