Category
Fashion
Crown Care
Trend cluster
Category
Inconspicuous
Fitness
Consumers turn to fashion-forward performance gear.
5.7
Trend score
Trend
What is the Inconspicuous Fitness trend?
Inconspicuous Fitness: The next generation of activewear is a hybrid of performance gear and street clothes. Similar to the "normcore" movement, this era of style takes traditional wardrobe staples, such as denim, and optimizes them for fitness use. More than just versatility, this progression speaks to a growing desire for discrete methods of self-care and the maintenance put into living an "Instagrammable" life.
Trend themes
Themes within the Inconspicuous Fitness trend
Three behaviours holding the trend together01
Athleisure Wear
The fashion and sportswear industries converge to create activewear that is both fashionable and functional.
02
Dual-Function Clothing
Consumers are looking for versatile clothing that can be worn for both fitness and everyday use.
03
Moisture-Wicking Fabrics
High-tech woven fibers that whisk moisture away are in high demand for active consumers.
Industry implications
What the Inconspicuous Fitness trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands are blending fashion and function to create stylish activewear.
For
Sportswear
Sportswear companies are incorporating lifestyle functionality into their products.
For
Textile
The textile industry is developing moisture-wicking, stretchy, and durable fabrics to create dual-function clothing.
Workshop question
How can your brand better align with the youthful values of the consumer?
Trend signals
Trend signals for Inconspicuous Fitness
Trend score 5.7 out of 10, from popularity 80%, activity 82%, freshness 8%.
Popularity80%
Activity82%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Inconspicuous Fitness trend
4 featured examples from Sep 24 to Dec 30, 2015CategoryFashion
Athletic Denim Campaigns
The Sweat-Resistant Jeans by dish and DU/ER Offer Lifestyle Functionality
The fashion industry can adopt the trend of creating multi-functional clothing that suits a variety of activities while remaining fashionable and long-lasting.
CategoryEco
Stretchy Denim Activewear
These Ultra-Strech Jeans are Designed for Active Consumers
The fashion industry can embrace ultra-stretch denim to offer comfortable and flexible activewear options to consumers.
CategoryLifestyle
Chic Bohemian Activewear
Free People is Releasing a New Line of Exercise Clothes
Fashion brands can explore the growing market of chic activewear by incorporating stylish designs into their exercise clothing lines.
CategoryFashion
Winter-Ready Tennis Sneakers
These Shoes from adidas Originals are a Stylish Option for Winter
Opportunity for fashion brands to develop winterized versions of popular sneakers, targeting consumers who want both style and functionality in colder weather.
