Inconspicuous Fitness

Consumers turn to fashion-forward performance gear

Implications - The next generation of activewear is a hybrid of performance gear and street clothes. Similar to the "normcore" movement, this era of style takes traditional wardrobe staples, such as denim, and optimizes them for fitness use. More than just versatility, this progression speaks to a growing desire for discrete methods of self-care and the maintenance put into living an "Instagrammable" life.
SCORE 6.6
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108,522 Total Clicks
Sep 15 - Jan 16
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Featured Examples
Athletic Denim Campaigns - The Sweat-Resistant Jeans by dish and DU/ER Offer Lifestyle Functionality
SCORE 7.4
Warm 3,911 Clicks Pub: Oct 30, 15
Athletic Denim Campaigns
The Sweat-Resistant Jeans by dish and DU/ER Offer Lifestyle Functionality
Performance jean brand dish and DU/ER is at it again with a new athletic denim campaign focusing on an exclusive new fabric material, entitled Nature2X, that is filled with high-tech woven fibers... [More]
Stretchy Denim Activewear - These Ultra-Strech Jeans are Designed for Active Consumers
SCORE 6.8
Warm 3,221 Clicks Pub: Dec 29, 15
Stretchy Denim Activewear
These Ultra-Strech Jeans are Designed for Active Consumers
‘Boulder Denim’ is a line of ultra-stech jeans that are designed for maximum comfort and flexibility. Although denim is a highly durable material, it is not the most flexible textile.... [More]
Chic Bohemian Activewear - Free People is Releasing a New Line of Exercise Clothes
SCORE 6.7
Warm 3,267 Clicks Pub: Sep 24, 15
Chic Bohemian Activewear
Free People is Releasing a New Line of Exercise Clothes
‘Free People’ is set to launch a new line of ultra-stylish exercise clothes. The iconic clothing company is largely known for its signature bohemian style and comfort-focused clothing.... [More]
Winter-Ready Tennis Sneakers - These Shoes from adidas Originals are a Stylish Option for Winter
SCORE 5.1
Warm 2,518 Clicks Pub: Oct 1, 15
Winter-Ready Tennis Sneakers
These Shoes from adidas Originals are a Stylish Option for Winter
Prepare for the cold chill of the frigid winter months with these stylish winter-ready tennis sneakers from adidas Originals. Adidas has taken its highly popular Stan Smith tennis sneakers and made... [More]
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