Consumers turn to fashion-forward performance gear
Implications - The next generation of activewear is a hybrid of performance gear and street clothes. Similar to the "normcore" movement, this era of style takes traditional wardrobe staples, such as denim, and optimizes them for fitness use. More than just versatility, this progression speaks to a growing desire for discrete methods of self-care and the maintenance put into living an "Instagrammable" life.
Workshop Question - How can your brand better align with the youthful values of the consumer?
Trend Themes
1. Athleisure Wear - The fashion and sportswear industries converge to create activewear that is both fashionable and functional.
2. Dual-function Clothing - Consumers are looking for versatile clothing that can be worn for both fitness and everyday use.
3. Moisture-wicking Fabrics - High-tech woven fibers that whisk moisture away are in high demand for active consumers.
Industry Implications
1. Fashion - Fashion brands are blending fashion and function to create stylish activewear.
2. Sportswear - Sportswear companies are incorporating lifestyle functionality into their products.
3. Textile - The textile industry is developing moisture-wicking, stretchy, and durable fabrics to create dual-function clothing.
4 Featured, 35 Examples:
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Date Range:
Sep 15 — Jan 16
Trending:
Hot
Consumer Insight Topics:
