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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,870 more

Inconspicuous Fitness

Consumers turn to fashion-forward performance gear

Implications - The next generation of activewear is a hybrid of performance gear and street clothes. Similar to the "normcore" movement, this era of style takes traditional wardrobe staples, such as denim, and optimizes them for fitness use. More than just versatility, this progression speaks to a growing desire for discrete methods of self-care and the maintenance put into living an "Instagrammable" life.
Workshop Question - How can your brand better align with the youthful values of the consumer?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
131,848 Total Clicks
Date Range:
Sep 15 — Jan 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

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