Brands marry taste with health when it comes to diet alternatives
Implications - As consumers become more conscious of diet sensitivities, they turn to dairy-free alternatives such as nut milk. However, consumers don't want to feel like they are missing out by choosing the "healthy" choice, so flavor-packed substitutes offer extra enticement. Brands that take into account the consumer struggle to resist unhealthy options fare well with existing consumers, who don't want to deny themselves pleasure.
Workshop Question - How can your brand alter one fundamental human necessity and create a desirable quality?
Trend Themes
1. Healthy Alternative Milk - The rise of health-consciousness and concerns over diet sensitivities have given rise to demand for healthy and flavorful milk alternatives.
2. Plant-based Coffee Enhancers - Consumers are embracing nut milk-based coffee creamers and nitrogen-infused plant-based coffee beverages as a dairy-free alternative and a tasty way to enhance their coffee experience.
3. Protein-enriched Nut Milks - Nuez Beverages offers high-quality and pure almond milk powders with no added preservatives or fillers, while adding protein to the blend for health-conscious consumers and those seeking an alternative to traditional dairy products.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on consumers' demand for healthy and tasty milk alternatives with innovative plant-based, dairy-free options such as nut milks.
2. Coffee - The coffee industry can tap into the trend by offering non-dairy coffee creamers and nitrogen-infused plant-based coffee products.
3. Health and Wellness - The health and wellness industry can explore the opportunities presented by the demand for diet sensitive and protein-enriched milk alternatives.
