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Retro Fitness

Younger consumers turn to retro-inspired activewear for experimentation

Implications - Fitness fashion is hailing the return of retro aesthetics and silhouettes. Whether it's in the form of mixed media prints, throwback logos or bright color palettes, vintage-inspired activewear emphasizes a sense of fun rather than a sense of prestige. This laid back approach appeals to younger consumers, who reject the typical conformity of fitness fashion in favor of experimentation.
Workshop Question - Could you brand leverage the high appeal towards retro aesthetic?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
231,865 Total Clicks
Date Range:
Sep 15 — Feb 16
Trending:
Hot
Consumer Insight Topics:

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