Retro Fitness

Younger consumers turn to retro-inspired activewear for experimentation

Implications - Fitness fashion is hailing the return of retro aesthetics and silhouettes. Whether it's in the form of mixed media prints, throwback logos or bright color palettes, vintage-inspired activewear emphasizes a sense of fun rather than a sense of prestige. This laid back approach appeals to younger consumers, who reject the typical conformity of fitness fashion in favor of experimentation.
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Sep 15 - Feb 16
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Featured Examples
Throwback Logo Collections - This New Majestics Streetwear Collection Features Retro NBA Team Logos
SCORE 7
Warm 3,914 Clicks Pub: Dec 19, 15
Throwback Logo Collections
This New Majestics Streetwear Collection Features Retro NBA Team Logos
Apparel brand Majestics has recently released the ‘NBA Hardwood Classics Reflective Pack,’ a casual wear collection that features some of the league’s most iconic team logos from... [More]
Retro Couple Sneakers - PUMA Deputs a 60s-Influenced His and Hers Sneaker Pack for Valentine's Day
SCORE 6.9
Warm 4,914 Clicks Pub: Feb 11, 16
Retro Couple Sneakers
PUMA Deputs a 60s-Influenced His and Hers Sneaker Pack for Valentine's Day
This coming Valentine’s Day, PUMA is bringing it back to the 60s with its charming His and Hers sneaker pack. Reintroducing the label’s most iconic silhouettes, this footwear lineup is... [More]
Sporty Locker Room Lookbooks - BOYPLAIN's Latest Catalog Highlights Vibrant and Comfy Staples
SCORE 5.8
Warm 2,401 Clicks Pub: Oct 28, 15
Sporty Locker Room Lookbooks
BOYPLAIN's Latest Catalog Highlights Vibrant and Comfy Staples
BOYPLAIN’s Fall/Winter 2015 collection is showcased in a locker room lookbook that is an homage to vintage varsity apparel. The menswear range references the style of collegiate athletes who... [More]
Homemade Retro Scrunchies - These DIY Hair Ties add a Vintage Flare to Your Hairstyle of Choice
SCORE 4.7
Average 1,020 Clicks Pub: Sep 4, 15
Homemade Retro Scrunchies
These DIY Hair Ties add a Vintage Flare to Your Hairstyle of Choice
With the fashion community seeing a revival in 90s fashion, these homemade scrunchy hair ties are a great way to add some color and volume to your hairstyles. These scrunchies are incredibly easy to... [More]
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