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Survival Chic

Consumers turn to survival-focused fashion to convey their interests

Implications - The collision of fitness culture and adventure tourism has resulted in a new fashion frontier. Survivalist fashion is not only rugged in its appearance; it is also geared towards extreme forms of fitness and leisure. As consumers continue to stretch their physical limits, they begin searching for products that reflect and champion their newfound extremism.
Workshop Question - What does the convergence of trends in your industry look like?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 63 Examples:
334,578 Total Clicks
Date Range:
Oct 15 — Feb 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Winter Survival Outerwear
Winter Survival Outerwear
The Vollebak Condition Black Jacket is Designed for Brutal Conditions
The garment industry is coming under more scrutiny from consumers who are looking for more futuristic, flexible clothing options that enable a more active lifestyle like the Vollebak Condition Black... MORE
Industrial Adventure Sneakers
Industrial Adventure Sneakers
The Christopher Shannon x CAT Shoes Offer Atheletic-Style Boots
For consumers seeking a pair of athletic shoes that will stand the test of time and are built for the great outdoors, the Christopher Shannon x CAT Spring/Summer 2016 adventure sneakers opt for an... MORE
Camouflage-Covered Menswear
Camouflage-Covered Menswear
The Moncler Gamme Bleu Fall/Winter Collection Boasts Incognito Style
For the Fall/Winter ‘16 season, French-Italian brand Moncler Gamme Bleu is dressing its men in undercover styling. Under the direction of American designer Thom Browne, this collection of... MORE
Life-Saving Bandanas
Life-Saving Bandanas
The 'Head for Survival' Bandana is Printed with Survival Tips
Whether heading out into the bush for an adventure or simply to a national park for a camping trip, the ‘Head for Survival’ Bandana can help offer survival tips if you should find... MORE
Tactical Survival Jewelry
Tactical Survival Jewelry
The 'Sharktooth' Tactical Utility Pendant Provides 12-in-1 Uses
The rise in consumers who are more nervous about being caught unprepared if or when disaster strikes is boasting the creation of products like the ‘Sharktooth’ Tactical Utility Pendant... MORE
Waterproof Athletic Jackets
Waterproof Athletic Jackets
The Patagonia Refugitive Jacket is Made for All Sorts of Adventuring
The all-new Patagonia Refugitive coats are ideal for adventurers looking for a light weight, three layer and waterproof athletic jacket to keep dry and warm in. These coats are slim, fitted and... MORE
Eye-Catching Tech Accessories
Eye-Catching Tech Accessories
These 'Casetify' Cases Uses 'Billionaire Boys Club/ICECREAM' Logos
Phone case maker ‘Casetify’ and apparel retailer ‘Billionaire Boys Club/ICECREAM’ created a series of eye-catching tech accessories. This colorful collection of accessories... MORE
Lace-Up Rubber Boots
Lace-Up Rubber Boots
The Newest Addition to Hunter Footwear is the Original Rubber Lace-Up Boot
The Hunter footwear brand recently unveiled its latest addition, the ‘Original Rubber Lace-Up Boot.’ These sleek new boots are designed with the reliable quality and minimalist... MORE

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Street-Worthy Sport Socks
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New Balance's 'MiUSA Connoisseur Collection' is Perfect for the Cold
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Designer Faye Toogood Sewed Treasure Maps into Coats for Visitors to Follow
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Soccer Tournament Editorials
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Monochromatic Urban Lookbooks
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