Camouflage-Covered Menswear

The Moncler Gamme Bleu Fall/Winter Collection Boasts Incognito Style

For the Fall/Winter '16 season, French-Italian brand Moncler Gamme Bleu is dressing its men in undercover styling. Under the direction of American designer Thom Browne, this collection of menswear is kitschy and creative.

The entire lineup is made up of camouflage print in one distinct colorway. The palette contains blue, gray, red and white, while other textile patterns such as houndstooth and pinstripe also make an appearance underneath the camo. Though the collection is entirely made of one print and palette, this eccentric range still manages to display a variety of different styles. Taking camo onto various fabrics, head designer Thom Browne has incorporated a diverse collection of textures into this collection from leather to sequins and fur.

Altogether, the Moncler Gamme Bleu Fall/Winter '16 collection is an interesting juxtaposing of sophistication and edge.

Camo Menswear
Brands can look into creating collection of menswear that features camouflage prints to bring an element of mystery and adventure to their clothing line.
Distinct Colorways
Exploring new colorways for a clothing line can be a disruption to the fashion industry, giving customers new options to explore in each collection.
Incorporating Textures
By including a mix of fabrics and textures in a clothing collection, designers can create a unique and diverse range of styles that will appeal to customers from different walks of life.

Where This Applies

Fashion
Fashion brands, particularly men's clothing brands, can incorporate camouflage prints in their fashion lines to appeal to customers who are looking for an edgy and adventurous look.
Textile Manufacturing
Manufacturers may explore producing camouflage fabric with new colorways to provide designers with unique options for incorporating this print in their fashion collections or standalone products.
Retail
Retail outlets can carry more Menswear that incorporates different textures for customers who are looking for clothes with diverse styles.
SCORE
5.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 93%
Activity 69%
Freshness 8%