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Couture Voyeurism

Designers invite consumers to experience fashion week in-store via VR

Implications - As social media has made global fashion weeks more accessible to the average consumer, designers are beginning to replicate the fashion show experience in-store through virtual reality technology. Whether to offer behind-the-scenes glimpses or to give VIP shoppers a front row view, such experiences enrich the in-store visit while also engaging consumers one-on-one through access to exclusive content. This progression is related to the need for immersive brand experiences that give consumers context on the product offering and speaks to the role of VR and AR technology as a means of entertainment-based marketing.
Workshop Question - How immersive is the content you offer consumers? If you were to adopt VR into your strategy, how would that change your approach?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
314,349 Total Clicks
Date Range:
Feb 14 — Feb 16

Featured Examples

Couture VR Experiences
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
Dior Eyes is an innovative new retail concept pioneered by the iconic French fashion house that will serve as an immersive way to interact with clients. To be available for public use in Dior stores... MORE
VR Fashion Shows
VR Fashion Shows
The 'Democratic Front Row' App Mimics the Fashion Week Experience
‘Democratic Front Row’ is a new VR app that recreates the feeling of sitting front row at a fashion show. Although many consumers are interested in fashion, actually attending a runway... MORE
VR Runway Experiences
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
Tommy Hilfiger’s 5th Avenue location is now offering a virtual reality retail experience that invites customers to be transported to the runway show that first debuted the clothing lines. The... MORE
Virtual Fashion Shows
Virtual Fashion Shows
YouVisit's VR Tours Bring Russia's Mercedez Benz Fashion Week to the World
The virtual reality tour company, ‘YouVisit’ is helping bring Russian designers into the lime light with virtual fashion runway tours. The Mercedez Benz Fashion Week in Russia is... MORE
play_circle_filled Immersive Virtual Fashion Shows
Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
This year, the Topshop Unique Fall 2014 collection will take an interesting approach to presentation this year at London Fashion Week. While the fashion show will be going on as usual at Tate Modern&#... MORE
VR-Powered Hybrid Retail
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
The new Ted Baker Shoreditch store is an immersive retail outpost that fuses several movements in the fashion shopping world. With help from technology specialists Avenue Imperial, the Shoreditch... MORE

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play_circle_filled Posh Couture Documentaries
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