Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,023 inspiring examples.
Trend Reports
Discover why 1,284 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,810 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,284 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,810 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,023 cutting edge ideas.

Fashion-Punishing Christmas Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

This Old Navy Ad Spot Puts Unfashionable Guests at the Kids' Table

— December 5, 2015 — Pop Culture
This humorous ad from Old Navy called 'Kid's Table' stars Fred Armisen and Carrie Brownstein of Portlandia who get banished from the adult table for reasons they can't figure out. It takes a kid to point out that their retro and ultra-casual outfits simply don't cut it at the adult's table.

As a beautiful couple walks in -- donning Old Navy -- they are gladly welcomed to the dinner party, bypassing the kid's table as if they don't exist. Soon enough, the same child speaks up and says all they have to do is simply go to Old Navy and purchase a different outfit.

The commercial's rather obscure tone is indicative of the twosome's television show, and departs from the typical heartwarming Christmas commercials. Old Navy however, opts for socially awkward, yet hilarious characters -- ones you probably don't want to spend Christmas dinner with.
Trend Themes
1. Holiday Fashion Humor - The trend of creating humorous and unexpected ads with a holiday twist that poke fun at fashion can leverage the emotional attachment people have with Christmas and create memorable brand experiences.
2. Disruptive Clothing Retail - Clothing retailers that aim to disrupt the traditional retail industry by offering fast and trendy fashion at affordable prices, such as Old Navy, can capitalize on the growing demand for budget-friendly and fashionable clothes.
3. Comedy-focused Ads - The trend of producing comedy-focused ads, like the 'Kid's Table' ad from Old Navy, can create a distinct brand personality and set a playful and lighthearted tone that resonates with customers.
Industry Implications
1. Fast Fashion Retail - The fast fashion retail industry can benefit from leveraging humor in their advertising to connect with younger consumers and create a unique brand image.
2. Television and Film Industry - The television and film industry can create partnerships with fashion brands and leverage comedy to create branded content that's sure to entertain consumers.
3. Advertising Industry - The advertising industry can disrupt the traditional holiday marketing approach by employing comedy and humor to create ads that stand out and leave a lasting impression.
4
Score
Popularity
Activity
Freshness