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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,870 more

Form-Focused Fitness

Performance wear expands to include precision-focused elements

Implications - No longer merely offering hi-tech performance features, activewear has matured to include corrective design. Heavily invested in ensuring things like balance, posture and proper form, the evolution of sportswear not only points towards a consumer commitment to athleticism, but a desire for long-term health solutions rather than a quick-fix.
Workshop Question - Think of some of your more advanced products, how could you advance them even further for the benefit of the consumer?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
153,545 Total Clicks
Date Range:
May 15 — Jan 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Posture-Improving Garments
Posture-Improving Garments
Jeffrey Heiligers' Men's Clothing Collection Will Correct Poor Posture
Dutch clothing designer Jeffrey Heiligers has developed a line of posture improving garments. The clothing is designed to correct poor posture caused by slouching. The constant strain of hunching... MORE
Padded Yoga Leggings
Padded Yoga Leggings
Evolution Activewear's Comfortable Workout Clothes Feature Built-In Knee Pads
Comfortable workout clothes are typically designed to enhance, rather than hinder, movements. Rather than simply addressing mobility in the body, Evolution Activewear takes it a step further by... MORE
Posture-Correcting Undergarments
Posture-Correcting Undergarments
The Percko Shirt Offers Back Support and Proper Posture Reminders
Percko is a posture-correcting undershirt that gives wearers a gentle nudge when they are slouching or leaning. On average, today’s desk worker sits for 9 hours a day, 365 days a year. This... MORE
Posture-Correcting Garments
Posture-Correcting Garments
The 'AiraWear' Device Enables Health Posture and Much More
When it comes to healthy posture, consumers are looking for the easiest, more effective way to stay on track, so ‘AiraWear’ is designed to help enable better posture with some added... MORE
play_circle_filled Form-Fixing Running Shorts
Form-Fixing Running Shorts
The Lumo Run Shorts Help Runners Avoid Injury
Wearable company Lumo has already put out products that help you get rid of bad posture, so it only made good sense for it to now focus on a pair of running shorts that help runners maintain proper... MORE
Anti-Slip Pilates Socks
Anti-Slip Pilates Socks
These Workout Accessories Offer Maximum Comfort and Grip
These anti-slip Pilates socks are designed by UK-based activewear brand Sweaty Betty’s. Made from sweat-resistant fabric, each pair of these Pilates socks is comfortable while enhancing the... MORE

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Related Examples

Non-Toxic Workout Wear
Non-Toxic Workout Wear
Recycled PET is Sustainably Used by 'Yoga Democracy' for Hip Activewear
Psychedelic Eco-Friendly Activewear
Psychedelic Eco-Friendly Activewear
teeki Yoga Gear is Crafted from Recycled Water Bottles
Fashionable High-Performance Leggings
Fashionable High-Performance Leggings
K-DEER's Stylish and Eco Fitness Gear Improves Performance
Ergonomic Yoga Blocks
Ergonomic Yoga Blocks
The Curved Shape of 'Bhoga' Blocks Help Yogis Deepen Their Practice
play_circle_filled Empowering Yoga Commercials
Empowering Yoga Commercials
Penningtons' Plus-Size Yoga Video Shuts Down Stereotypes
Boomer-Targeted Yoga Classes
Boomer-Targeted Yoga Classes
The 'Breathe Yoga Studio' Offers Special Classes for Boomer Women
Fitness-Inspired Peripherals
Fitness-Inspired Peripherals
The Logitech Yoga Mouse was Unveiled During a Press Event at CES 2016
Wireless Performance Headsets
Wireless Performance Headsets
At CES 2016, Samson Unveiled the AirLine 88 Headset for Performers
Eye Strain-Curing Masks
Eye Strain-Curing Masks
The Breo 'iSee360' Eye Massager Reduces Stress Around the Eyes and Face
At-Home Shiatsu Machines
At-Home Shiatsu Machines
The SKG Premium Shiatsu Back Massager Provides Relaxing Relief from Pain
Recirculation Whirlpool Baths
Recirculation Whirlpool Baths
The Fusion 200 Tub Recycles Water While Simultaneously Disinfecting
Transparent Whirlpool Tubs
Transparent Whirlpool Tubs
This Sleek Bathtub Design Creatively Offers an Intimate Glass Window
Triple-Stream Showers
Triple-Stream Showers
The Conceptual QS Supplies Modern Shower is Designed to Relax and Cleanse
Portable Massage Pillows
Portable Massage Pillows
The Zyllion Shiatsu Massage Pillow Provides Heat and Massage in One
Athletic Sock Collections
Athletic Sock Collections
The NBA and Stance Hoops Joined Forces for a New Sock Collection
Confrontational Skate Shoes
Confrontational Skate Shoes
These LOSERS Sneakers are Decorated in an Aggressive Slogan
Skeletal Standing Desks
Skeletal Standing Desks
The Zstand Minimalist Desk System Can Be Changed to Fit Various Needs
Resistance Activewear Lines
Resistance Activewear Lines
Physiclo Fitness Wear Gives You a Better Workout With the Same Moves
Performance-Monitoring Apparel
Performance-Monitoring Apparel
Sensoria's Running System Boasts Smart Socks, Sports Bras and Tees
Calligraphed Skater Sneakers
Calligraphed Skater Sneakers
Vans and Supreme Teamed up to Create the 'Vans Sk8-Mid' Collection
Modular Standing Desks
Modular Standing Desks
This Ergonomic Standing Desk Fits Varying Heights and Preferences
Eco-Friendly Undergarments
Eco-Friendly Undergarments
This Sustainable Lingerie Brand Utilizes Vintage and Salvaged Fabric
Scholarly Standing Desks
Scholarly Standing Desks
This Standing School Desk Aims to Change the Way Kids Think About Work
Knapsack-Style Massagers
Knapsack-Style Massagers
The Wearable Heated Back Massager Means Working Out Knots Almost Anywhere
Ergonomically Adjustable Desks
Ergonomically Adjustable Desks
The QuickStand Makes Switching from Seated to Standing a Cinch
Effortless Active Shorts
Effortless Active Shorts
ADAY's Active Combine Sports Performance with Easy Street Style
Coconut Fiber Socks
Coconut Fiber Socks
These High-Tech Socks are Made from a Sustainable Blend of Yarn
play_circle_filled Ultra-Absorbing Shorts
Ultra-Absorbing Shorts
The 'Towel Shorts' are a Multipurpose Garment
Remixed Basketball Uniforms
Remixed Basketball Uniforms
These New Toronto Raptors Uniforms Boast 'We the North' Branding
Sleek Gilded Swimwear
Sleek Gilded Swimwear
These Vilebrequin Swim Trunks are Threaded with 24 Carat Gold
Illusory Swim Trunks
Illusory Swim Trunks
These Black & White Swimming Shorts Incorporate Geometric Patterns
Airplane Head Supports
Airplane Head Supports
The Hypnap Body Rest Allows Travellers to Sleep Comfortably Sitting Up
Eco Ski Socks
Eco Ski Socks
Teco's Merino Wool Socks Feature Light Cushioning
Smart Sensor Socks
Smart Sensor Socks
Sensoria's Textile Sensor Technology Monitors Performance and Accuracy
Reflective Cycling Socks
Reflective Cycling Socks
Showers Pass' New Torch Sock Line Features a 3M Scotchlight Strip
Customizable Athletic Socks
Customizable Athletic Socks
Nike's Hyper Elite Socks Blend High Performance with Customization
Moisture Control Socks
Moisture Control Socks
The Vitalsox Graduated Compression Socks Keep Runners' Feet Dryer
Pure Silver Socks
Pure Silver Socks
Y Athletics Blends Merino Wool with Silver to Keep Fabric Fresh
Posture-Improving Smart Stools
Posture-Improving Smart Stools
The Zami Life Encourages Active Sitting and Better Posture
Posture-Perfecting Systems
Posture-Perfecting Systems
Low-Tech Wearable Device BetterBack is Designed to Improve Posture
Portable Seats
Portable Seats
This Portable Seat at SXSW Lets You Take Some Weight Off Your Feet
play_circle_filled Portable Back Supports
Portable Back Supports
Get Comfortable at Work, Home and in the Car with a Slim Spinal Brace
Posture-Focused Chairs
Posture-Focused Chairs
The 'Chaisecourte' Presents a Comfy Way to Sit
play_circle_filled Flat-Pack Work Stations
Flat-Pack Work Stations
The Press Fit Standing Desk Can Be Assembled with No Tools
play_circle_filled Posture-Perfecting Back Supports
Posture-Perfecting Back Supports
PostureME Helps You Maintain Perfect Posture While Sitting
play_circle_filled Brillant Posture-Straightening Devices
Brillant Posture-Straightening Devices
Janelle Savel Keeps Things Straight with the Lumo Lift
Posture-Correcting Phone Apps
Posture-Correcting Phone Apps
The Lumo Back Senses Posture Issues and Helps Fix Them
play_circle_filled Posture-Correcting Tees
Posture-Correcting Tees
The Up T-Shirt Prevents Slouching Through Patented Elastic Band Patterns
play_circle_filled Posture Correcting Belts
Posture Correcting Belts
The LUMOback Sensor Vibrates When You Slouch
play_circle_filled Anti-Slouch Accessories
Anti-Slouch Accessories
The Bad Posture Belt by Ellen Sundh Will Correct Your Stance