Dutch clothing designer Jeffrey Heiligers has developed a line of posture improving garments. The clothing is designed to correct poor posture caused by slouching. The constant strain of hunching over desks, computers and technological devices on a daily basis can have devastating results on backs and spines.
To improve posture and reverse the effects of slouching, Heiligers' men's collection is modern and encourages those who wear it to fall into better body positions. Whenever the wearer slumps forward to slouch, the shirt begins to tighten around the back and shoulders.
The collection is made up of plain colored cotton shirts, weaved cardigans and knitted sweatshirts that are all made using abnormal techniques. The seams are re-positioned in a way that allows the wearer to feel an uncomfortable constriction when they slouch. Through the act of conditioned thinking and repetitive constriction then correction, these posture-improving garments make a big difference in a short amount of time.