H&M recently teamed up with The Humane Society to try and end animal cruelty in the fast fashion world. Like many other fast fashion brands, H&M has taken major steps to promote fair wages and eco-friendly practices. However, its latest initiative tackles a different side of the fashion industry.
The new H&M campaign consists of two major initiatives. First of all, the company has committed to producing cruelty-free beauty products that have not been tested on animals. The second initiative involves a commitment to end harmful practices such as plucking live birds for their feathers or force-feeding them hormones to encourage growth. Beyond promoting animal welfare, the company is also committed to using cruelty-free textiles such as vegan leather and faux fur.
The new campaign not only helps to improve practices in the fast fashion world but also raises awareness about an issue that is often overlooked by consumers.