Category
Lifestyle
Assisted Choices
Trend cluster
Category
Virtual
Demonstration
Consumers learn about product offerings in a multi-sensory way.
4.0
Trend score
Trend
What is the Virtual Demonstration trend?
Virtual Demonstration: Immersive in-store virtual reality experiences that provide an engaging environment in which to learn about new product offerings are proving to be successful with discerning consumers. Whether as a means to showcasing stages of production or to help consumers imagine a product's best use, such in-store VR experiences elevate the customer experience while enabling face-to-face interaction. This shift suggests consumers have grown weary of conventional marketing tactics and are looking to participate in a more interactive experience.
Trend themes
Themes within the Virtual Demonstration trend
Three behaviours holding the trend together01
Virtual Reality in Marketing
Virtual reality technology is being used as a marketing tool to create immersive, unique, and memorable experiences for consumers.
02
Virtual Reality Tours
Virtual reality technology is transforming the way people experience tourism, event planning, and real estate tours by allowing them to remotely explore locations in a highly interactive and detailed way.
03
Interactive In-Store Experiences
Consumers want interactive, immersive in-store experiences that allow them to participate in unique ways and engage with products and services.
Industry implications
What the Virtual Demonstration trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Marketers and advertisers can leverage virtual reality technology to create cutting-edge campaigns that engage consumers and promote brand loyalty.
For
Real Estate
Virtual reality tours add value to real estate businesses by offering a way for potential buyers to explore properties remotely in a highly detailed and immersive way.
For
Retail and Consumer Goods
Interactive in-store experiences, such as virtual reality demonstrations and patio building kiosks, can drive sales and enhance customer experiences for retail and consumer goods companies.
Workshop question
If you had the opportunity how would you integrate virtual reality into your retail spaces to create a unique experience for your consumers?
Trend signals
Trend signals for Virtual Demonstration
Trend score 4.0 out of 10, from popularity 67%, activity 46%, freshness 8%.
Popularity67%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Virtual Demonstration trend
7 featured examples from Jun 6, 2015 to May 14, 2016CategoryLifestyle
Immersive Whiskey Simulators
Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
The immersive whiskey simulator trend presents disruptive innovation opportunities within the alcohol and beverage industry, allowing for unique product experiences.
CategoryTech
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
Food and beverage companies can use immersive tech experiences to introduce new products and create stronger brand loyalty.
CategoryTech
VR Gallery Tours
The Courtauld Gallery Now Allows Patrons to View Its Exhibits from Home
Opportunity for museums and galleries to expand their reach by offering VR experiences of their exhibits.
CategoryMarketing
VR Farm Tours
This McDonald's Initiative Aims to Connect Consumers with the Company's Suppliers
Disruptive innovation opportunity: Using virtual reality technology to showcase transparent sourcing and farming practices, setting a new standard for the fast food industry.
CategoryTech
VR Real Estate Platforms
Sotheby's Uses Virtual Reality Software to Sell Luxury Homes
The real estate industry can adopt virtual reality technology to enhance property tours and attract more potential buyers.
CategoryWorld
Luxury Hotel VR Tours
The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
The hospitality industry can leverage virtual reality tours to enhance customer experiences and differentiate themselves in a crowded market.
CategoryBusiness
Backyard Design Kiosks
Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR
Retailers can leverage emerging technologies to create immersive and personalized shopping experiences.
