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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,463 more

Virtual Demonstration

Consumers learn about product offerings in a multi-sensory way

Implications - Immersive in-store virtual reality experiences that provide an engaging environment in which to learn about new product offerings are proving to be successful with discerning consumers. Whether as a means to showcasing stages of production or to help consumers imagine a product's best use, such in-store VR experiences elevate the customer experience while enabling face-to-face interaction. This shift suggests consumers have grown weary of conventional marketing tactics and are looking to participate in a more interactive experience.
Workshop Question - If you had the opportunity how would you integrate virtual reality into your retail spaces to create a unique experience for your consumers?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 58 Examples:
275,912 Total Clicks
Date Range:
Jun 15 — May 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Immersive Whiskey Simulators
Immersive Whiskey Simulators
Jim Beam's Virtual Reality Simulator Puts You in the Place of Whiskey
When used for the purposes of marketing, many virtual reality simulators are designed to transport consumers to places where they can experience things that they normally couldn’t. This is the... MORE
Virtual Reality Flavor Journeys
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
The virtual reality Boursin Sensorium experience is a playful journey through a well-stocked fridge. Created by developer Hammerhead VR, the over-the-top journey takes viewers on a flavor journey... MORE
VR Gallery Tours
VR Gallery Tours
The Courtauld Gallery Now Allows Patrons to View Its Exhibits from Home
The Courtauld Gallery in London has teamed up with Samsung Gear VR to create a new app that allows patrons to view the works of Monet and Gauguin from the comfort of their own home. The new... MORE
VR Farm Tours
VR Farm Tours
This McDonald's Initiative Aims to Connect Consumers with the Company's Suppliers
The latest McDonald’s initiative is a series of virtual tours designed to help consumers connect with the company’s agricultural suppliers and understand the realities of modern-day... MORE
play_circle_filled Luxury Hotel VR Tours
Luxury Hotel VR Tours
The Shangri-La Hotels Now Offer Immersive VR Tours to Attract Travelers
The decadent Shangri-La Hotels are making a move to the future by offering virtual reality tour of their 94 locations world-wide. Partnering with travel experts, these tours will be witnessed... MORE
VR Real Estate Platforms
VR Real Estate Platforms
Sotheby's Uses Virtual Reality Software to Sell Luxury Homes
Upscale auction house Sotheby’s is venturing into the world of VR real estate and is now using virtual reality technology to sell its luxury homes. Sotheby’s Internatonal Realty is using... MORE
play_circle_filled Backyard Design Kiosks
Backyard Design Kiosks
Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR
In its 140,000-square-foot space, the Canadian Tire store in Edmonton is home to more than 100 digital screens, including an interactive patio builder. The kiosk can be identified as ‘Canada&#... MORE

Related Trend Reports & Custom Market Research

Related Examples

Immersive VR Theme Parks
Immersive VR Theme Parks
This VR Theme Park is Set to Open a Location in New York City
VR Libation Goggles
VR Libation Goggles
The 'BEE-R GOGGLES' Provide Beer Lovers with an Immersive Experience
Charitable VR Campaigns
Charitable VR Campaigns
"A Walk In Their Shoes" Shows Toms Customers the Impact They Have
VR Storytelling Apps
VR Storytelling Apps
Samsung's Bedtime VR Stories Puts a High-Tech Twist on Storytelling
VR Cooking Shows
VR Cooking Shows
The 360° Meals at Samsung Series Combines Gourmet Food with VR Technology
Live-Stream VR Surgeries
Live-Stream VR Surgeries
'Medical Realities' Broadcasted the First Public VR Surgery
Immersive Tequila Event Tastings
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
Deep Sea VR Simulators
Deep Sea VR Simulators
The Amphibian SCUBA Diving Simulator Lets Users Explore Underwater Worlds
play_circle_filled Virtual Reality Phone Calls
Virtual Reality Phone Calls
AltspaceVR Lets People Aims to Elevate Daily Chat Sessions
play_circle_filled Touchscreen Fashion Displays
Touchscreen Fashion Displays
At Harrods, Adidas Uses an Interactive Product Browser to Model Goods
Contactless Payment Screens
Contactless Payment Screens
The Connected Screens Allow People to Pay By Waving Their Phones
Immersive Bus-Driving Games
Immersive Bus-Driving Games
The Desert Bus Game Can Now Be Played in Virtual Reality
Immersive VR Casinos
Immersive VR Casinos
This Game Allows Players to Gamble Real Money in a Virtual Environment
Mars Exploration Games
Mars Exploration Games
NASA's 'Mars 2030' Brings the Red Planet to Earth Through VR Missions
VR Winterwear Apps
VR Winterwear Apps
Jaunt and North Face Take Shoppers on a Virtual Adventure
Free-Rotation VR Pods
Free-Rotation VR Pods
The Rotating Krush Moveo Simulation Pod is Showing Off At CES 2016
VR Retail-Enabling Platforms
VR Retail-Enabling Platforms
The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
VR Dealership Showrooms
VR Dealership Showrooms
The Audi Virtual Showroom was Showcased by the Brand at CES 2016
Modular VR Headsets
Modular VR Headsets
The 'Hacker Dev Kit' from 'OSVR' Made Its Debut at CES 2016
Smartphone VR Lenses
Smartphone VR Lenses
The 'Teleport' Smartphone Virtual Reality Camera Enables Custom Experiences
VR Rock Climbing Games
VR Rock Climbing Games
'The Climb' is a VR Game That Recreates the Experience of Rock Climbing
VR-Powered Hotel Dinners
VR-Powered Hotel Dinners
Ibiza's Hard Rock Hotel Hosted a Samsung Gear VR Gastronomy Experience
play_circle_filled Festive VR Dining Experiences
Festive VR Dining Experiences
TGI Fridays' Holiday Experience Transports Diners to the Arctic
VR Musical Performances
VR Musical Performances
The Lion King is Now Available for Viewing Through Virtual Reality
Virtual Reality Roleplay Games
Virtual Reality Roleplay Games
VR Gaming Levels Up With the Introduction of Dungeons and Dragons
Guided VR Photoshoots
Guided VR Photoshoots
This Magazine Incorporated VR Footage into Its Latest Cover Shoot
Consumer-Made Phone Plans
Consumer-Made Phone Plans
This 'Sure' Store Lets Consumers Build Phone Plans on Huge Touch Screens
Soda Brand Factory Visits
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
Virtual Reality Hotel Experiences
Virtual Reality Hotel Experiences
This Futuristic In-Room Entertainment System Markets Luxury
play_circle_filled Virtual Reality Campus Tours
Virtual Reality Campus Tours
This University Engrosses Visitors with a Flying Virtual Reality Tour
VR Dinosaur Experiences
VR Dinosaur Experiences
The Jurassic Park 'Raptors Encounter' Ride Mimics Reality
Virtual Dementia Simulators
Virtual Dementia Simulators
This Vitrual Reality System is a Learning Tool for Dementia Caregivers
play_circle_filled Suggestive VR Campaigns
Suggestive VR Campaigns
The 'BaDoinkVR' Adult Site is Giving Out Free Google Cardboard Devices
Virtual Reality Film Festivals
Virtual Reality Film Festivals
The Kaleidoscope Film Fest Will Show 20 Virtual Reality Short Films
Virtual Museum Exhibits
Virtual Museum Exhibits
The Virtual Reality Weekend Transports Museum Visitors to the Bronze Age
Multi-Sensory Cinemas
Multi-Sensory Cinemas
'The Feelies' Transforms Film Experiences with Virtual Reality
Interactive Menswear Stores
Interactive Menswear Stores
The 'Dandy Lab' Creates a Hybrid Shopping Experience for Men
Grocery Marketing Screens
Grocery Marketing Screens
These Digital Retail Screens Improve Sales and Security at IGA Stores
VR-Powered Hybrid Retail
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
Virtual Flight Experiences
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
VR Cricket Experiences
VR Cricket Experiences
'A Proper Ball' is a VR Event from Yorkshire Tea and the ECB
play_circle_filled Virtual Learning Headsets
Virtual Learning Headsets
Google Expedition Introduces Virtual Reality to the Classroom
Haunted House Apps
Haunted House Apps
The 'Night Terrors' App is a Nightmarish Augmented Reality Game
Virtual Reality Swing Sets
Virtual Reality Swing Sets
The Swing Virtual Reality Program is Used While Riding a Swing Set
Galactic Virtual Therapy
Galactic Virtual Therapy
NASA is Developing Multisensory Experiences to Keep Astronauts Sane
Live-Streaming Soda Campaigns
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
Wearable Cockpits
Wearable Cockpits
BAE Systems' Wearable Cockpit Won't Require Hardware Upgrades
Virtual Reality Command Centres
Virtual Reality Command Centres
The Portable Command Centre is a Virtual Military Command Post
Couture VR Experiences
Couture VR Experiences
Dior Eyes is a Branded Virtual Reality Headset for Interacting with Clients
Virtual Reality Social Media
Virtual Reality Social Media
AltspaceVR Lets People Engage Socially with Media in a Virtual Space
Multimedia Retail Displays
Multimedia Retail Displays
This Woolworths Shop has In-Store Video Walls and LED Displays
play_circle_filled Digitized Shoe Displays
Digitized Shoe Displays
Perch Interactive's Retail Concept Gives One Access to Product Features
Virtual Technology Shops
Virtual Technology Shops
Google's Virtual Shop Simulates its Branded Retail Space in London
Shoppable Construction Barriers
Shoppable Construction Barriers
Kate Spade's 'Coming Soon' Wall is an Interactive Retail Platform
Hotel Phone Apps
Hotel Phone Apps
Virgin's First Hotel Launches with Lucy, a Personal Comfort App
Festive Shipping Kiosks
Festive Shipping Kiosks
Crown Estate's Shipping Drop Box Takes Care of Last-Minute Shoppers
play_circle_filled Travel Simulation Booths
Travel Simulation Booths
Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests
The Opposite of Grand Theft Auto, From Volvo
The Opposite of Grand Theft Auto, From Volvo