Professional Activewear

Consumers embrace fitness-friendly attire while not being active

Implications - As consumers dedicate an increasing amount of time and resources to their fitness routines, many are embracing workout attire designed to be acceptable for the office as well. Whether as a means to streamlining daily routines or in order maximize the versatility of a professional wardrobe, consumers are showing an interest in products that ensure an easy transition from the work day to working out. This progression speaks to the priorities of the modern consumer and highlights the contemporary pursuit of work/life balance.
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228,399 Total Clicks
Jun 15 - Sep 16
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Featured Examples
Fashion-Forward Exercise Apparel - This Collection Helps Motivate Women Through Fitness and Fashion
SCORE 7.4
Warm 6,695 Clicks Pub: Oct 15, 15
Fashion-Forward Exercise Apparel
This Collection Helps Motivate Women Through Fitness and Fashion
‘Tone It Up’ recently teamed up with ‘BANDIER’ to launch an activewear collection that motivates women through fitness and fashion. In recent years, health conscious... [More]
Athletic Business Suits - This Collaborative ASICS Design Combines a Tracksuit with Lapels
SCORE 8
This Year and Hot 3,522 Clicks Pub: Aug 29, 16
Athletic Business Suits
This Collaborative ASICS Design Combines a Tracksuit with Lapels
‘keisuke kanda’ and ‘ANREALAGE,’ two clothing stores based in Japan, partnered with ASICS to design a business suit that goes against expectations and offers a more... [More]
Fashionable Performance Denim - Dish Performance Denim Designs Stylish Jeans for Active Lifestyles
SCORE 7
Warm 3,201 Clicks Pub: Jun 30, 15
Fashionable Performance Denim
Dish Performance Denim Designs Stylish Jeans for Active Lifestyles
In an effort to bridge the gap between an active lifestyle and looking fashionable, Dish Performance Denim created these stylish jeans that are designed with the look and feel of denim but the... [More]
Chic Lifestyle Sportswear - The NikeLab ACG Summer Collection Boasts Stylish Technical Details
SCORE 6
Warm 6,157 Clicks Pub: Jul 23, 15
Chic Lifestyle Sportswear
The NikeLab ACG Summer Collection Boasts Stylish Technical Details
The NikeLab ACG Summer 2015 collection brings even more style to the technical look of sportswear. Considering that it was headed by ACRONYM’s Errolson Hugh, this should come as no surprise. Yet... [More]
Luxe Activewear Collections - Tory Burch's Feminine Sportswear Line Blends Style with Comfort
SCORE 5.7
Warm 3,941 Clicks Pub: Aug 12, 15
Luxe Activewear Collections
Tory Burch's Feminine Sportswear Line Blends Style with Comfort
High-end fashion house Tory Burch is launching a new collection and will focus on feminine sportswear. Tory Burch joins the long list of retailers embarking on multipurpose and versatile collections.... [More]
Athletic Dress Shirts - Lawrence Hunt's Button-Downs Merge Professional and Sportswear Functionality
SCORE 6
This Year and Warm 591 Clicks Pub: Sep 6, 16
Athletic Dress Shirts
Lawrence Hunt's Button-Downs Merge Professional and Sportswear Functionality
Lawrence Hunt is a brand offering a hybrid of professional and sportswear fashion designed exclusively to suit office settings with a series of button-down dress shirts that offer multiple... [More]
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