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Professional Activewear

Consumers embrace fitness-friendly attire while not being active

Implications - As consumers dedicate an increasing amount of time and resources to their fitness routines, many are embracing workout attire designed to be acceptable for the office as well. Whether as a means to streamlining daily routines or in order maximize the versatility of a professional wardrobe, consumers are showing an interest in products that ensure an easy transition from the work day to working out. This progression speaks to the priorities of the modern consumer and highlights the contemporary pursuit of work/life balance.
Workshop Question - How can your brand provide consumers with a new way to streamline their daily routine, to help them balance work and play?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 62 Examples:
311,190 Total Clicks
Date Range:
Jun 15 — Sep 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Fashion-Forward Exercise Apparel
Fashion-Forward Exercise Apparel
This Collection Helps Motivate Women Through Fitness and Fashion
‘Tone It Up’ recently teamed up with ‘BANDIER’ to launch an activewear collection that motivates women through fitness and fashion. In recent years, health conscious... MORE
Athletic Business Suits
Athletic Business Suits
This Collaborative ASICS Design Combines a Tracksuit with Lapels
‘keisuke kanda’ and ‘ANREALAGE,’ two clothing stores based in Japan, partnered with ASICS to design a business suit that goes against expectations and offers a more... MORE
Fashionable Performance Denim
Fashionable Performance Denim
Dish Performance Denim Designs Stylish Jeans for Active Lifestyles
In an effort to bridge the gap between an active lifestyle and looking fashionable, Dish Performance Denim created these stylish jeans that are designed with the look and feel of denim but the... MORE
Chic Lifestyle Sportswear
Chic Lifestyle Sportswear
The NikeLab ACG Summer Collection Boasts Stylish Technical Details
The NikeLab ACG Summer 2015 collection brings even more style to the technical look of sportswear. Considering that it was headed by ACRONYM’s Errolson Hugh, this should come as no surprise. Yet... MORE
Luxe Activewear Collections
Luxe Activewear Collections
Tory Burch's Feminine Sportswear Line Blends Style with Comfort
High-end fashion house Tory Burch is launching a new collection and will focus on feminine sportswear. Tory Burch joins the long list of retailers embarking on multipurpose and versatile collections.... MORE
Athletic Dress Shirts
Athletic Dress Shirts
Lawrence Hunt's Button-Downs Merge Professional and Sportswear Functionality
Lawrence Hunt is a brand offering a hybrid of professional and sportswear fashion designed exclusively to suit office settings with a series of button-down dress shirts that offer multiple... MORE
Flexible Work Trousers
Flexible Work Trousers
Dish & DU/ER's 'Limitless Stretch' Dress Pants for Men Boast Comfort
One of the newest items to be added to Dish & DU/ER’s collection of innovative clothing pieces is a pair of dress pants for men that’s being introduced as the ‘Limitless... MORE
Office-Appropriate Activewear
Office-Appropriate Activewear
This Clothing Line is Designed for Working Women with Active Lives
‘Pivotte Studio’ is a new clothing line that is designed for working women with active lives. For many high-powered women, there is little time to transition their wardrobe from day to... MORE

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