'keisuke kanda' and 'ANREALAGE,' two clothing stores based in Japan, partnered with ASICS to design a business suit that goes against expectations and offers a more comfortable clothing alternative to office workers.
In order to promote the creation, the companies enlisted a celebrated Japanese singer and actor known as Takayuki Yamada to model the business suit. He pairs the design with a white collared shirt and a bright red tie to make its distinctive quality clear, which is also maintained by the business suit's structured lapels and pocket squares.
What makes it different from other business suits however is the branding that boldly goes down the sleeves and the modular material it is built from. With this, the business suit infuses elements of office-wear with athletic apparel. Those wishing to get one of the sports-ready business suits for themselves can purchase one from a pop-up shop that will be located located in Tokyo, Japan.
Key Themes Behind This Trend
- Athletic Business Wear
- The fusion of athletic apparel with business wear which provides a comfortable clothing alternative to office workers.
- Branded Sleeve Design
- Incorporating bold branding on sleeves for a unique fashion-forward business suit.
- Modular Material Clothing
- The use of modular material in clothing design to create sports-ready business wear.
Where This Applies
- Fashion Industry
- The creation of athletic business wear is an opportunity for fashion brands to innovate and offer comfortable office wear.
- Sporting Goods Industry
- The incorporation of sports material technology into business wear creates an opportunity for sporting goods companies to enter into the fashion industry.
- Textile Industry
- The use of modular materials in clothing design creates new opportunities for textile manufacturers.
