'Superfit Hero' is a new line of performance clothing that helps women feel powerful as they exercise. The company was founded by Micki Krimmel as a way of empowering women and helping them combat some of the negative messages presented by the mainstream media.
The new line of performance clothing is body-positive and size-inclusive. The idea is to send the message that women can be strong and powerful, regardless of their size. Not only is the clothing intended to help women feel confident, but it is also designed to help them feel comfortable as they exercise. Each of the items in the Superfit Hero line has been tested by athletes to ensure that it provides maximum comfort, mobility and performance for a number of different athletic activities.
By offering comfortable activewear in a broad range of sizes, Superfit Hero is designed to help all women feel like superheroes. As Krimmel explains, "I strongly believe that fitness can help women build up their confidence, strength and happiness in all aspects of their lives."
This New Line of Performance Clothing Empowers Women
Katherine Pendrill — July 6, 2015 — Fashion
References: kickstarter & psfk