With the exposure this fashion label has been getting lately thanks to such celebrities as Katie Holmes, Anne Hathaway and, most notably, Catherine, the Duchess of Cambridge, the debut of the J Brand Sportswear 2012 is only a natural progression for the denim brand. Cool, chic and casual, this collection will surely be as well-received as the jeans were.
Comprised of a whopping 140 pieces, the J Brand Sportswear 2012 collection will offer everything from leather jackets and loose tops to sweat pants and slinky skirts. Spearheaded by new design director, Donald Oliver, he says of the line and the customer: "We wanted her to feel relevant, not trendy, not like she’s trying too hard, which is why I think the garments have an ease about them.”
Why This Trend Is Growing
- Fashion Brand Expansion Into Activewear
- Expanding into activewear collections can lead to new customers and increased brand exposure for established fashion brands.
- Celebrity Endorsements and Influencer Marketing
- Partnering with influential celebrities and public figures can lead to increased brand awareness and potential sales.
- Designing for Comfort and Ease of Wear
- Designing clothing collections that prioritize comfort and ease of wear can appeal to a wide range of customers and potentially disrupt the traditional fashion industry.
Industries Being Reshaped
- Fashion and Apparel Industry
- Established fashion brands can diversify and expand their offerings through the creation of activewear collections.
- Celebrity and Entertainment Industry
- Partnering with influential celebrities and public figures can lead to increased brand exposure and sales.
- Sports and Fitness Industry
- Fashion brands breaking into the activewear industry can disrupt and compete within the sports and fitness industry.
