High-end fashion house Tory Burch is launching a new collection and will focus on feminine sportswear. Tory Burch joins the long list of retailers embarking on multipurpose and versatile collections. The term 'athleisure' has been used to describe this particular style and has been adapted by brands like Nike and Victoria's Secret whose collections have blended function, style and comfort in recent months.
Tory Burch wants its new line to be adaptable by offering yoga pants that can be used at the gym or paired with a blazer for a work-appropriate look. The brand wants to stay away from stereotypical feminine sportswear styles -- ones that show lots of skin or garments with flashy neon hues.
Most importantly, the new sportswear line will allow shoppers to use each piece in a variety of ways, with the ability to dress them up or down according to their mood.