The last Nike Tight of the Moment designed for the 2015 N+TC Tour is inspired by the city of Stockholm, Sweden. As the final stop, it's only natural the global brand would want to pay tribute to the clean lines of Scandinavian design, specifically the geometric shapes, lines and color found in culture's famous glassware.
The limited edition Nike Tight of the Moment "blends a swirling bird motif with the river cityscape of Stockholm – modern, simple shapes highlighted with bursts of blue and red," as described on its website. Beautifully contouring and highlighting the leg, the Nike Tight is a "highly functional base layer features ergonomic seams, a wide waistband, a lined gusset and Dri-FIT fabric that moves in tandem with the body and whisks away moisture."
Why This Trend Is Growing
- Scandinavian Design-inspired Sportswear
- Opportunity for sportswear companies to embrace minimalist Scandinavian design in their products.
- Limited Edition Athletic Apparel
- Opportunity for companies to create limited edition athleticwear with cultural inspiration for collectible appeal.
- Functional Base Layers
- Opportunity for sportswear companies to innovate functional base layers with ergonomic seams, wide waistbands, and lined gussets for added comfort and support.
Industries Being Reshaped
- Sportswear
- Sportswear companies can take inspiration from cultural elements and create unique designs to set them apart from competitors.
- Fashion
- Fashion companies can incorporate sportswear trends into their collections for a more versatile and active wear line.
- Athletic Accessories
- Athletic accessories companies can incorporate Scandinavian design elements into products such as water bottles, yoga mats, and more.
