The NikeLab ACG Summer 2015 collection brings even more style to the technical look of sportswear. Considering that it was headed by ACRONYM’s Errolson Hugh, this should come as no surprise. Yet the sneak peak is even more exciting than one could have anticipated. Starring model Dudley O'Shaughnessy, there is a level of thrill and mystery behind each posed scene in the NikeLab ACG Summer 2015 captures.
With a projected cityscape in the background, O'Shaughnessy crouches with a fierce look as though channeling his best Batman persona. This look gives the pieces in the NikeLab ACG Summer 2015 collection an added flare that's hard not to notice. As for the details of the pieces themselves, NikeLab writes, "Lightweight Dri-FIT fabrications paired with details like water-resistant tape. Refined storage pockets for a minimalist look with maximum wearability. Every detail painstakingly considered for all conditions."
What's Driving This Trend
- Technical Sportswear
- Opportunity to fuse style with sportswear by designing high quality technical pieces with edgy details.
- Minimalist Design
- Opportunity to create sportswear with maximum wearability by incorporating refined storage pockets and water-resistant tape details.
- Collaborative Collections
- Opportunity to fuse innovation and expertise from other industries when developing sportswear collections.
Who This Affects Most
- Fashion Industry
- Opportunity for fashion designers to collaborate with athletic brands to create stylish and high-quality sportswear clothing.
- Sporting Goods Industry
- Opportunity for sporting goods companies to innovate by using water-resistant and lightweight materials to create technical sportswear.
- Outdoor Industry
- Opportunity for outdoor brands to develop minimalist designs with maximum wearability to appeal to a wider audience looking for stylish yet functional sportswear.
