Looking to bring a high-fashion edge to Champion sportswear, Vetements teamed up with the athletic brand to design a selection of hoodies, crewnecks and sweat pants.
Fabrics tend to stick to a uniform theme throughout, as combinations of royal blue, white, black and red make up the pieces, which allows the statement branding to standout even more. Some of the piece feature the mark of Vetements more than others, however its avant-garde style stays true throughout the entirety of the collection.
The royal blue and white hoodies are perhaps the most eye-catching, as these pieces of Champion sportswear show the brand's logo extending far past the hemline of sleeves as it trails down on a ribbon.
Why This Trend Is Growing
- Athletic Fashion Collaboration
- An increasing trend of high-fashion brands collaborating with athletic wear brands presents an opportunity for more unique and stylish athletic wear for consumers.
- Bold Logo Placement
- The trend of logo-centric design in athletic apparel provides an opportunity for more bold and eye-catching ways to showcase brand logos and identity.
- Avant-garde Athletic Apparel
- The emergence of avant-garde designs in athletic wear presents an opportunity for brands to cater to consumers looking for more unconventional and unique options in their sportswear.
Industries Being Reshaped
- Fashion
- The collaboration between high-fashion and athletic wear brands presents an opportunity for fashion companies to expand their offerings and reach new markets.
- Athletic Wear
- The trend of avant-garde and bold logo placement designs in athletic wear provides an opportunity for brands to differentiate themselves and stand out in an increasingly competitive market.
- Marketing and Advertising
- The trend of bold logo placement in athletic apparel presents an opportunity for marketing and advertising companies to create unique and attention-grabbing campaigns to promote these brands.
