The clothes you wear when exercising should work for you and not against you, unless we're talking about built-in resistance like this line of fitness wear has. Physiclo activewear is designed to help you get fitter, faster using the same regime you're already doing.
After a successful crowdfunding campaign on Indiegogo, Physiclo is offering a range of fitness wear including leggings and shorts. Wearers can train more efficiently as the garments increase muscle activation and burn more calories. Mesh panels create added resistance as they counteract the wearer's movements. This serves to increase the heart rate and burn as much as 14% more calories compared to other clothing. Key muscle groups in the legs are also worked up to 23% more.
What's Driving This Trend
- Resistance Activewear
- Disruptive innovation opportunity: Develop activewear with built-in resistance to increase muscle activation and calorie burn during workouts.
- Efficient Training
- Disruptive innovation opportunity: Create fitness wear that helps wearers train more efficiently by optimizing muscle activation and calorie burn.
- Enhanced Workout Gear
- Disruptive innovation opportunity: Design workout clothing with mesh panels that provide added resistance to increase heart rate and calorie burn.
Who This Affects Most
- Fitness Apparel
- Disruptive innovation opportunity: Revolutionize the fitness apparel industry by introducing activewear designed to enhance workouts and optimize calorie burn.
- Sportswear Technology
- Disruptive innovation opportunity: Tap into the sportswear technology industry by developing innovative workout gear with features such as built-in resistance and mesh panels for enhanced calorie burn.
- Crowdfunding Platforms
- Disruptive innovation opportunity: Create a crowdfunding platform specifically for fitness wear brands, allowing them to raise funds and bring innovative activewear products to market.
