To Be Red model Emil stars in 'Smalltown Boy,' an editorial that is captured for edgy style publication F****** Young! Online. The photo series boasts a digitized and artistic component, juxtaposing traditional photography with imagery that appears blurred and distorted.
Photographer Monika Kmita captures 'Smalltown Boy' and works alongside stylist Gabi Gnat. Gnat dresses model Emil in a normcore-themed wardrobe, consisting of thrifty staples like vintage washed jeans and oversized trench coats. The model also pulls off basketball varsity jackets and layered denim pairings that evoke a nostalgic vibe.
This digitized menswear editorial features grooming by Ilona Gmochowska and is created in partnership with Tomasz Malka, who is responsible for its bold and eye-catching graphic design motifs.
Image Credit: Monika Kmita
What Makes This Trend Stand Out
- Digitized Editorials
- The merging of traditional photography with digitized and artistic components presents an opportunity for disruptive innovation in the fashion photography and graphic design industry.
- Normcore-inspired Styling
- The trend of normcore-inspired styling presents an opportunity for disruptive innovation in the retail and fashion industry, by offering more affordable and comfortable clothing options paired with staple pieces.
- Nostalgic Denim Pairings
- The resurgence of vintage denim pairings presents an opportunity for disruptive innovation in the denim industry by offering new and unique denim styles and washes.
Sectors Adopting This
- Fashion Photography
- The use of digitized and artistic components within fashion editorials presents an opportunity for disruptive innovation in the fashion photography industry through new and unique techniques.
- Graphic Design
- The bold and eye-catching graphic design motifs used in fashion editorials present an opportunity for disruptive innovation in the graphic design industry, by experimenting with new and unconventional designs.
- Retail
- The trend of normcore-inspired styling presents an opportunity for disruptive innovation in the retail industry through offering more affordable and comfortable clothing options paired with staple pieces.
