These July 2015 fashion photography trends embrace two opposing aesthetics, understated imagery and visual opulence. As minimalism continues its reign on the world of high fashion, photographers are embracing candid and Normcore-inspired themes when capturing the month's ad campaigns or editorial series.
While minimalism in photography continues to be all the rage, the industry's recent revival of whimsical fashions has lead many artists to experiment with surrealist and pop art themed imagery. In addition to challenging their viewer's perception, these more daring photography examples also include portraits that are accented with chromatic color filters or collage vignettes.
Furthermore, these July 2015 fashion photography examples also include street style ads and photoshoots that capture a vintage moment in time or the growing pains of adolescence.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
