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Top 100 Fashion Photography Trends in July

From Chromatic Beauty Shoots to Candid Model Portraits

— July 26, 2015 — Fashion
These July 2015 fashion photography trends embrace two opposing aesthetics, understated imagery and visual opulence. As minimalism continues its reign on the world of high fashion, photographers are embracing candid and Normcore-inspired themes when capturing the month's ad campaigns or editorial series.

While minimalism in photography continues to be all the rage, the industry's recent revival of whimsical fashions has lead many artists to experiment with surrealist and pop art themed imagery. In addition to challenging their viewer's perception, these more daring photography examples also include portraits that are accented with chromatic color filters or collage vignettes.

Furthermore, these July 2015 fashion photography examples also include street style ads and photoshoots that capture a vintage moment in time or the growing pains of adolescence.
6.6
Score
Popularity
Activity
Freshness
99
Posh Parkside Editorials
Posh Parkside Editorials
The Madame Figaro Greece Thanassis Krikis Photoshoot Has Everyday Appeal
<
98
Floral Tomboy Fashions
Floral Tomboy Fashions
The Latest Stella McCartney Resort Collection Borrows from Menswear
<
97
Bronze Beauty Editorials
Bronze Beauty Editorials
Model Sanne Vloet Sporst an Earthy Look for W Magazine's June Issue
<
96
Effortless Beach Fashion
Effortless Beach Fashion
The Alessandra Ambrosio L’Officiel Turkey Cover Shoot is Subtly Sensual
<
95
Oversize Fragrance Advertisements
Oversize Fragrance Advertisements
The Jimmy Choo Illicit Ferreira Campaign Reveals a Large Bottle
<
94
Atypical Family Photoshoots
Atypical Family Photoshoots
The i-D Magazine Anna Ewers Editorials Depicts Unusual Kinship Scenes
<
93
Ageless Actress Editorials
Ageless Actress Editorials
The Sharon Stone S Moda Feature is Couture-Clad
<
92
Unexpectedly Formal Photoshoots
Unexpectedly Formal Photoshoots
The Glamour France Mode Pause Editorial is Unusually Upscale
<
91
Deluxe Globetrotting Editorials
Deluxe Globetrotting Editorials
The Vogue Mexico Jason Kim Photoshoot Portrays the Upscale Travel
<
90
Artfully Bounded Editorials
Artfully Bounded Editorials
The Centrefold Othilia Simon Photoshoot Features Wrapped Looks
<
89
Sweater-Clad Celebrity Photoshoots
Sweater-Clad Celebrity Photoshoots
The Emma Stone WSJ. Magazine Editorial is Stylishly Rustic
<
88
Weathered 1970s Photoshoots
Weathered 1970s Photoshoots
The Twin No. 12 Street Life Editorial Reveals Faded Pictures
<
87
Metropolitan Blogger Photography
Metropolitan Blogger Photography
Cosmopolitan's Chiara Farragni Feature is Effortlessly Chic
<
86
Eclectically Printed Fashion
Eclectically Printed Fashion
This Missoni Resort Lookbook Highlights the Brand's Signature Prints
<
85
Girly Goth Fashion
Girly Goth Fashion
Diesel Black Gold‘s Latest Catalog Exudes an Edgy Air of Femininity
<
84
Sisterly Couture Photography
Sisterly Couture Photography
Trend Prive Magazine‘s 'Sister O' Mine' Shoot Boasts Elegant Styles
<
83
Transgender Celebrity Debuts
Transgender Celebrity Debuts
Caitlyn Jenner, Formerly Bruce, is Revealed on Vanity Fair's Cover
<
82
Relaxed Rocker Editorials
Relaxed Rocker Editorials
The Harpers Bazaar Brazil David Roemer Photoshoot Updates a Classic Look
<
81
Exotic Couture Portraits
Exotic Couture Portraits
The Ones 2 Watch 'Endangered' Editorial Boasts Daring Wardrobe Picks
<
80
Futuristic 1940s Editorials
Futuristic 1940s Editorials
The i-D Magazine Damaris Goddrie Photoshoot Merges Old with New
<
79
Scenic Outerwear Editorials
Scenic Outerwear Editorials
This Outdoorsy Fashion Story Highlights Pieces from Cadet Clothing
<
78
Authentically Asian Editorials
Authentically Asian Editorials
The Vogue Germany Giampaolo SguraEditorial is Eastern and Exotic
<
77
Effortless Summer Fashion
Effortless Summer Fashion
Frida Gustavsson Sports Chic Casual Outfits for ELLE Sweden
<
76
Elegant Songstress Editorials
Elegant Songstress Editorials
This Alicia Keys Fashion Story Graces Grazia France's Latest Issue
<
75
Botanical Couture Editorials
Botanical Couture Editorials
Xevi Muntane's 'Floresta' Image Series Embodies an Opulent Air
<
74
Victorian-Esque Fashion Ads
Victorian-Esque Fashion Ads
The Marc Jacobs Fall Campaign Stars Willow Smith
<
73
Glamorous Greaser Editorials
Glamorous Greaser Editorials
The Vogue Paris Gilles Bensimon Photoshoot Exhibits Leather Looks
<
72
Couture Cave Editorials
Couture Cave Editorials
The Harper's Bazaar Turkey Cihan Oncu Photoshoot Features Rocky Scenes
<
71
Opulent Cartoonish Editorials
Opulent Cartoonish Editorials
The Vogue Japan Happiness is Color and Form Photoshoot is Animated
<
70
Nostalgic Nighttime Editorials
Nostalgic Nighttime Editorials
The Twin No. 12 SS Nick Dorey Photoshoot Unveils Sleepy Scenes
<
69
Scarlet French Fashion
Scarlet French Fashion
Julia Kiecksee Captures Model Femke in a Darkly Romantic Outfit
<
68
Divided Sea Creature Photography
Divided Sea Creature Photography
Over/Under by Matty Smith Captures a Dichotomic Water World
<
67
Kitsch British Lookbooks
Kitsch British Lookbooks
The Latest House of Holland Catalog was Shot by Photographer Martin Parr
<
66
Edgy Jewelry Ads
Edgy Jewelry Ads
The Latest Alexis Bittar Campaign Stars Actress Zoe Kravitz
<
65
Comparative Beauty Portraits
Comparative Beauty Portraits
Frauke Fischer's 'Cordelia' Feature Pairs Art With Fashion
<
64
Urban Glam Fashion Ads
Urban Glam Fashion Ads
The Katy Perry Moschino Campaign Shows Off Her Pixie Haircut
<
63
Vogue Vanity Photoshoots
Vogue Vanity Photoshoots
The Interview Selfie Editorial Focuses on Self-directed Images
<
62
Desert Metallic Editorials
Desert Metallic Editorials
Diana Moldovan Stars in the Latest Issue of Vogue Taiwan
<
61
Glam Cowgirl Editorials
Glam Cowgirl Editorials
Tiah Eckhardt and Simone Kerr Star in Australia’s Sunday Times Magazine
<
60
In-Flux Photoshoots
In-Flux Photoshoots
The Vogue Australia Benny Horne Editorial Features Mid-Motion Pictures
<
59
Digitized Streetwear Editorials
Digitized Streetwear Editorials
'Smalltown Boy' Features Normcore-Inspired Styling by Gabi Gnat
<
58
Vintage Street Style Ads
Vintage Street Style Ads
The Latest Miu Miu Campaign Stars a Cast of Retrofied Models
<
57
Candid Parking Lot Editorials
Candid Parking Lot Editorials
Anastasia Arsenic Captures Model Lev in front of a Suburban Market
<
56
Understated Elegance Editorials
Understated Elegance Editorials
The Jessica Stam S Moda Cover Shoot Features Minimalist Fashion
<
55
Fine Art Photoshoots
Fine Art Photoshoots
The Numero #164 Greg Kadel Editorial Reveals Artistic Imagery
<
54
Self-Conscious Self-Portraits
Self-Conscious Self-Portraits
Photographer Lulu Lovering Captures Emotionally Liberating Images
<
53
Barren Adornment Editorials
Barren Adornment Editorials
The Models.com Magdalena Frackowiak Photoshoot is of the Essence
<
52
Timeless Everyday Fashion
Timeless Everyday Fashion
Sanna Backstrom Models Casual Classics for So It Goes Magazine
<
51
Shocking Shadow Portraits
Shocking Shadow Portraits
These Portraits Reveal Shadow-Covered Faces with Emotional Expressions
<
50
Glamorous Couple Editorials
Glamorous Couple Editorials
Natalia Vodianova and Adrien Brody Star in the Latest Vogue US Issue
<
49
Urban Actress Editorials
Urban Actress Editorials
This Sarah Jessica Parker Fashion Story Boasts the New York Skyline
<
48
Embellished Beachwear Editorials
Embellished Beachwear Editorials
The Marie Claire Sun Seekers Photoshoot Remixes Bathing Suits
<
47
Outdoorsy Normcore Editorials
Outdoorsy Normcore Editorials
Jedd Cooney's 'Mineral' Fashion Story Features Thrifty Fashions
<
46
Soaking Spotlight Editorials
Soaking Spotlight Editorials
The L'Officiel Singapore The Angel Photoshoot Homes in on Sampaio
<
45
Standalone Fashion Editorials
Standalone Fashion Editorials
The South China Morning Post Pure Luxe Photoshoot Makes Statements
<
44
Theatrical Dancer Editorials
Theatrical Dancer Editorials
Vision China's 'Dreamland' Photography Series is Avant-Garde
<
43
Haute Couture Selfies
Haute Couture Selfies
The Saskia de Brauw Interview Magazine Editorial is Elegantly Eccentric
<
42
Sporty Swimwear Editorials
Sporty Swimwear Editorials
Josephine Skriver Embraces an Urban Beach Look for Vanity Fair Italia
<
41
Flower Girl Editorials
Flower Girl Editorials
Lucia Giacani Creates a Whimsical World for Harrods Magazine
<
40
Sun-Soaked Swimwear Editorials
Sun-Soaked Swimwear Editorials
Bar Refaeli Stars in the Latest Marie Claire Czech Cover Shoot
<
39
Contemplative Normcore Editorials
Contemplative Normcore Editorials
The Ones 2 Watch Ai Suzuki Feature is Understated
<
38
Futuristic Asian Fashion
Futuristic Asian Fashion
Model Nastya Sten Covers the Latest Issue of Numero China
<
37
Artistic Gentleman Editorials
Artistic Gentleman Editorials
Vogue Hombre's Ben Hill Feature Highlights a Wardrobe of Earth Tones
<
36
Ethereal Beauty Editorials
Ethereal Beauty Editorials
The Barbara Palvin ELLE Sweden Cover Shoot is Brightly Romantic
<
35
Nostalgic Poolside Photoshoots
Nostalgic Poolside Photoshoots
The L'Officiel Paris La Piscine Editorial Boasts 1940s Style
<
34
Color Pop Photoshoots
Color Pop Photoshoots
The Dior Magazine Summer Space Time Editorial Features Bright Lights
<
33
Layered 70s Fashion
Layered 70s Fashion
Behati Prinsloo Showcases Retro Fall Looks in Vogue China
<
32
Urban Gentleman Fashion
Urban Gentleman Fashion
August Man Malaysia's Latest Editorial Celebrates Traditional Elegance
<
31
Warrior Princess Editorials
Warrior Princess Editorials
Marina Perez is Decked Out in Tribal Jewelry for Tabat Magazine
<
30
Surreal Fashion Photography
Surreal Fashion Photography
Rus Anson Captures a Quirky Narrative in a Serene Beach Setting
<
29
Autumnal Bohemian Editorials
Autumnal Bohemian Editorials
The L'Officiel Paris Nadine Ottawa Photoshoot is Gypsy-themed
<
28
Voyeuristic Bedroom Editorials
Voyeuristic Bedroom Editorials
The Vogue Spain En Modo Relax Photoshoot Appears Entirely Unstaged
<
27
Paint-Like Fashion Photography
Paint-Like Fashion Photography
The Triumph of Form by Andrey Yakovlev is Strikingly Artistic
<
26
Neon Makeup Portraits
Neon Makeup Portraits
Sonia Gzik Dons Candy-Colored Cosmetics in 'Electric Feel'
<
25
Floral Haze Photoshoots
Floral Haze Photoshoots
The Vogue Australia Sunshine Daydream Photoshoot is Fuzzy and Dainty
<
24
Simplistically Sensual Photoshoots
Simplistically Sensual Photoshoots
Model Britt B is Captured in a Beach Setting by Alvaro Goveia
<
23
Chic City Girl Fashion
Chic City Girl Fashion
Vogue Taiwan's Urban Adventure Editorial is Elegantly Styled
<
22
Doubly Photographic Photoshoots
Doubly Photographic Photoshoots
The L'Officiel Turkey Ahmet Unver Editorial is Artistically Minded
<
21
Raw Rocker Portraits
Raw Rocker Portraits
EverYoung's Eyal Booker Fronts F****** Young! Online's Latest Exclusive
<
20
Low-Key Style Editorials
Low-Key Style Editorials
Lauren Marshall Fronts The Ones 2 Watch's Latest Fashion Exclusive
<
19
Feminine Activewear Editorials
Feminine Activewear Editorials
The Teen Vogue Vanilla Sky Photoshoot is Sporty and Feminine
<
18
Disturbing Model Photography
Disturbing Model Photography
F****** Young! Online's 'Pisces' Feature Boasts Bloody Imagery
<
17
Vintage Hipster Editorials
Vintage Hipster Editorials
Sevda Albers's 'Vintage London' Image Series is Eclectic
<
16
Tropical Poolside Photoshoots
Tropical Poolside Photoshoots
Model Mathilda Price Showcases Swimsuits from Polish Brand Reserved
<
15
Authentic 70s Lookbooks
Authentic 70s Lookbooks
Alena Biohm is a Retro Vixen in the Latest Free People Catalog
<
14
Statuesque Model Portraits
Statuesque Model Portraits
Jack Bradshaw Stars in F****** Young Online's 'Discipline' Feature
<
13
Youthful Summer Fashion
Youthful Summer Fashion
Chloe Grace Moretz's Latest Role is as Vogue Girl Korea's Cover Girl
<
12
Bohemian Folk Fashion
Bohemian Folk Fashion
Marie Claire Turkey's Latest Editorial Exclusive Doesn't Skip Out on Print
<
11
Opulent 90s Fashion
Opulent 90s Fashion
Versace's Latest Collection Celebrates Nostalgic References
<
10
Mind-Bending Fashion Editorials
Mind-Bending Fashion Editorials
The Ones 2 Watch 'Inside Out' Editorial Features Surreal Imagery
<
9
Floral Spring Fashion
Floral Spring Fashion
Harper’s Bazaar Indonesia's 'Le Printemps' Shoot is Whimsical
<
8
Contrasting Cream Photoshoots
Contrasting Cream Photoshoots
The Vogue Spain Sense and Sensibility Editorial Mixes Materials
<
7
Surreal Model Photography
Surreal Model Photography
Ahmad Barber's Blake Ballard Image Series Features Abstract Makeup
<
6
Candid Adolescence Photography
Candid Adolescence Photography
The Ones 2 Watch 'So Typical' Exclusive Highlights Nostalgic Styles
<
5
Pastoral Dominatrix Editorials
Pastoral Dominatrix Editorials
The Vogue Italia Fei Fei Sun Photoshoot is Commanding and Outdoorsy
<
4
Brunette Bombshell Photography
Brunette Bombshell Photography
D'Scene's 'Vamp' Editorial Sets a Dramatic Tone for the Season
<
3
Modern Geisha Fashion
Modern Geisha Fashion
Zip Magazine's Latest Exclusive is a Tribute to Japanese Styling
<
2
Bronzed Summer Editorials
Bronzed Summer Editorials
Mixte Magazine‘s Latest Cover Story Features Sun-Kissed Makeup
<
1
Iridescently Fierce Photoshoots
Iridescently Fierce Photoshoots
Jake Farra Captures a Vibrantly Dark Beauty Story
<