ELLE Sweden is embracing an effortless style for the summer season this year. It showcases a range of basics on the svelte frame of top model Frida Gustavsson. From white button up shirts to black bikinis and staple coverups, it's hard to go wrong with the designs featured throughout latest issue of ELLE Sweden.
Shot by Andreas Sjodin, the editorial is set to appear in the July 2015 issue of ELLE Sweden. The looks are complemented by a beautiful backdrop of white weathered stairs and walls as well as slivers of blue sky. They were put together by stylist Linda Lindqwister and complemented with a slicked back coif by hair stylist Lok Lau and makeup artist Ignacio Alonso.
Key Themes Behind This Trend
- Effortless Style
- Disruptive innovation opportunity: Develop clothing lines and fashion accessories that prioritize comfort and ease of wear while maintaining a fashionable aesthetic.
- Basics Collection
- Disruptive innovation opportunity: Create a line of versatile, minimalistic wardrobe staples that can be easily mixed and matched for effortless styling.
- Sleek Summer Hair
- Disruptive innovation opportunity: Introduce innovative hair products or styling techniques that create a sleek and polished summer hairstyle without much effort.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Utilize sustainable and eco-friendly materials in the production of summer fashion to cater to the growing demand for environmentally conscious clothing.
- Beauty
- Disruptive innovation opportunity: Develop lightweight and long-lasting makeup products specifically designed for hot summer weather, ensuring a fresh and natural look.
- Photography
- Disruptive innovation opportunity: Explore innovative photography techniques to capture summer fashion editorials in unique and eye-catching ways, enhancing the overall aesthetic.
