Bronze Beauty Editorials

Model Sanne Vloet Sporst an Earthy Look for W Magazine's June Issue

Some women will be wearing a ton of vibrant hues while others will be going much more neutral for the summer season, yet model Sanne Vloet showcases something slightly in between that is elegantly glamorous and tastefully simple. She rocks shimmering eyeshadows and nude lips for a bronze look that essentially turns her into a modern day goddess.

Shot by iego Uchitel for the June 2015 issue of W Magazine, Sanne Vloet is seen wearing only an Apple watch -- which puts a modern twist on the classic look. Complete with a bronzed manicure and slicked back updo, Sanne Vloet was worked on by manicurist Roseann Singleton, hair stylist Skin Arima and makeup artist Ayami Nishimura.

Neutral Beauty
Opportunity for makeup brands to create and promote more natural, low-key makeup looks for summer as an alternative to bold hues.
Modernizing Classic Looks
Opportunity for tech devices to be incorporated into classic fashion editorials for a modern twist.
Bronze Beauty
Growing trend for shimmering, bronzed makeup looks for summer, and opportunity for makeup brands to capitalize on this with new product releases and advertising campaigns.

Who This Affects Most

Beauty
Opportunity for innovation in creating new makeup products and techniques to achieve the neutral, bronze beauty trend.
Fashion
Opportunity for fashion and tech companies to collaborate more closely on incorporating wearable tech devices into fashion editorials for a modern look.
Media
Opportunity for media companies to feature more natural, low-key makeup looks in fashion editorials to promote a wider range of beauty standards.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 61%
Freshness 8%