The Jimmy Choo Illicit advertisements feature singer and model Sky Ferreira. Famed photographer Steven Klein shot Ferreira in this campaign that unveiled a massive bottle of the current perfume.
Much like the feminine, airy nature of this fragrance was the backdrop shot by Klein. In contrast to colorful fragrance campaigns, this Jimmy Choo team chose to make the scene exceptionally dainty with flowing pale pink curtains blowing in the wind.
Ferreira proved that little was needed to showcase the appeal of the Illicit scent via a simple high rise pair of underwear. The two-toned piece was the perfect match for a sleek pair of silver heels that together made the large container stand out all the more.
What Makes This Trend Stand Out
- Oversize Fragrance Campaigns
- Opportunity for fragrance brands to capture attention with large-scale advertising displays.
- Minimalist Fragrance Marketing
- Opportunity to showcase the appeal of fragrance through simple and understated visuals.
- Contrasting Fragrance Advertisements
- Opportunity for brands to stand out by creating campaigns that contrast with traditional colorful advertisements.
Sectors Adopting This
- Fragrance
- Opportunity for fragrance companies to explore innovative marketing strategies.
- Fashion
- Opportunity for fashion brands to collaborate with fragrance companies on visually striking campaigns.
- Photography
- Opportunity for photographers to experiment with unique concepts and styles in fragrance advertising.
