The Teen Vogue Vanilla Sky editorial captures a highly feminine take on activewear for readers of the June 2015 issue. Photographer Matteo Montanari shot model Eva Klimkova who posed happily in front of a light yellow backdrop.
Stylist Elin Svahn executed this rarely seen combination of looks with high top sneakers, a floral print dress and a lace-lined skirt. In spite of the frequently colorful approach to athletic apparel, Svahn instead pieced together exclusively white items that made Klimkova appear all the more fresh.
Considering the sporty focus of this Teen Vogue production, Klimkova's tresses were left hanging loosely. Little make up was applied, which in turn advanced the track ready feel of Montanari's images.
What Makes This Trend Stand Out
- Feminine Activewear
- Disruptive innovation opportunity: Develop activewear that combines femininity with functionality and performance.
- High Top Sneakers
- Disruptive innovation opportunity: Create high top sneakers that cater to the growing demand for fashionable athletic footwear.
- Minimalist Makeup
- Disruptive innovation opportunity: Develop minimalist makeup products that enhance natural beauty and complement sporty looks.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Introduce new lines of activewear that focus on feminine designs and stylish functionality.
- Athletic Footwear
- Disruptive innovation opportunity: Create innovative high top sneakers that combine style, comfort, and performance for sporty individuals.
- Cosmetics
- Disruptive innovation opportunity: Develop minimalistic makeup products that are specially formulated for active individuals and embrace natural beauty.
