In-Flux Photoshoots

The Vogue Australia Benny Horne Editorial Features Mid-Motion Pictures

The latest Vogue Australia Benny Horne photoshoot is now being featured in the magazine's June 2015 edition. The editorial focused exclusively on the high profile likes of model Gigi Hadid who delivered an assortment of motion-oriented poses.

Stylist Natasha Royt furthered the engaging elements at the fore of these snapshots with high rise short shorts, flared trousers and thin black tights. When matched with baggy pants, leather-trimmed pieces and an oversize jump suit, an athletic vibe was also teased out.

Hair expert Mark Hampton accommodated Hadid's rapid movements with a sleek bun tied at the back. Without a single strand out of place, this introduced a sleek and modern look to readers of Vogue Australia.

Motion-oriented Fashion
There is a disruptive innovation opportunity for fashion brands to create new collections that focuses on motion-oriented clothing that moves with the wearer.
In-flux Photography
There is an opportunity for photographers to create in-flux photoshoots that feature their subjects in mid-motion poses.
Sleek Hair Styles
There is a market for hair experts to create sleek hair styles that can withstand rapid movements and showcase a modern look.

Where This Applies

Fashion
Fashion brands can incorporate motion-oriented clothing in their collections and creative designs that highlight movements and action.
Photography
Photographers can create in-flux photo shoots that showcase subjects in motion poses for publications, advertising, and marketing content.
Hair and Beauty
Hair experts and beauty experts can create sleek hair and makeup styles that can withstand movements and showcase the modern look for various events like photoshoots, runways, and daily use.
SCORE
3.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 73%
Activity 24%
Freshness 8%