Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,377 inspiring examples.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,377 cutting edge ideas.

Sporty Swimwear Editorials

Josephine Skriver Embraces an Urban Beach Look for Vanity Fair Italia

— June 15, 2015 — Fashion
Vanity Fair Italia embraces a bit of a sporty streetwear vibe for its latest beach editorial. While other publications are focusing on sexy or sophisticated (or both) swimwear, this one is determined to bring a little fun to sand and surf settings through a city vibe. Although it's undeniable the looks featured in Vanity Fair Italia are sexy, the use of reflective sunglasses, sneakers and backpacks makes them more playful than anything else.

Starring Danish model Josephine Skriver, the Vanity Fair Italia editorial was shot by Ben Watts of Art Department. The swimwear itself is full of bright colors and floral prints, which are perfect for summer. It's complemented with tousled tresses and a flawless tan.
Trend Themes
1. Sporty Streetwear Swimwear - Disruptive innovation opportunities include designing swimwear that combines sporty streetwear elements for a fun and playful beach look.
2. Reflective Sunglasses - Disruptive innovation opportunities include creating fashionable, reflective sunglasses that can add a playful touch to beachwear.
3. Bright Colors and Floral Prints - Disruptive innovation opportunities include developing swimwear with bold and vibrant colors, as well as unique floral prints to stand out in the summer.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore new designs and materials that merge sporty streetwear with swimwear for a fresh and playful approach to beach fashion.
2. Eyewear - The eyewear industry can tap into the demand for fashionable and reflective sunglasses to complement beachwear and provide a playful aesthetic.
3. Textile and Printing - The textile and printing industry can offer innovative materials and printing techniques for swimwear, enabling vibrant colors and unique floral prints to dominate the market.
5.2
Score
Popularity
Activity
Freshness