Tann Model Management face Lev channels a suburban hipster in this parking lot editorial by photographer Anastasia Arsenic. The model poses in an understated and Normocore-inspired wardrobe that consists of a black t-shirt, black jeans and a vintage washed denim jacket.
His ensemble is paired with black running shoes and a haircut that references the 90s subtly. This nostalgic shoot is lensed in a bright parking lot and features a backdrop of shopping carts, bright market facades and parked cars.
Capturing the stillness of suburbia, this editorial by Anastasia Arsenic is reflective of the fashion industry's recent focus on low-key styling. In addition to its return of athleticwear, the industry has also embraced a Normcore aesthetic that relies on understated elements.
Why This Trend Is Growing
- Suburban Hipster Fashion
- Opportunity for fashion brands to tap into the growing trend of suburban hipster fashion, offering understated and Normcore-inspired wardrobe options.
- Nostalgic 90s Styling
- Opportunity for fashion brands to capitalize on the nostalgia for the 90s by incorporating elements such as vintage washed denim jackets and subtle 90s references in their designs.
- Low-key Aesthetic
- Opportunity for fashion brands to cater to the industry's current focus on low-key styling, offering simple and understated wardrobe choices.
Industries Being Reshaped
- Fashion
- Potential for fashion brands to innovate and disrupt the market by offering new wardrobe choices that align with the suburban hipster fashion trend.
- Photography
- Opportunity for photographers to explore and capture the aesthetics of nostalgic 90s styling in their work, appealing to clients who are looking for a similar aesthetic.
- Retail
- Retailers can capitalize on the low-key aesthetic trend by curating collections that feature understated pieces and offering a shopping experience that aligns with the theme.
