The UK Marie Claire July 2015 Sun Seekers editorial adds funky, modern twists to beachside classics. Model Nadine Leopold was the heart of this production that was captured by photographer Simon Upton who shot this fashionable boat-bound series.
Stylist Lisa Oxenham jazzed up typical summer apparel with bikinis lined with string, metallic bits and thick gold buckles. These additions made Sun Seekers stand out all the more, especially in front of light skies and clear water.
Make up artist Sonia Deveney and hairstylist Leon Gorman kept this UK Marie Claire scene simple with loose waves and natural cosmetics. These additions subdued the otherwise bold, in-your-face nature of the feminine items incorporated on to this set.
Why This Trend Is Growing
- Funky Beachwear
- Opportunity to create beachwear that adds funky, modern twists to traditional designs with unique embellishments.
- Metallic Accents
- Opportunity to incorporate metallic bits and thick gold buckles into swimwear to create a standout look.
- Natural Makeup and Hair
- Opportunity to develop beauty products and hairstyles that enhance a simple, natural look for beachgoers.
Industries Being Reshaped
- Fashion
- Opportunity for fashion designers to create innovative beachwear with unique embellishments.
- Cosmetics
- Opportunity for cosmetic companies to develop natural and beach-friendly makeup products.
- Haircare
- Opportunity for haircare brands to offer products and styles that create loose waves for a beach-ready look.
