Authentically Asian Editorials

The Vogue Germany Giampaolo SguraEditorial is Eastern and Exotic

The latest Vogue Germany Giampaolo Sgura editorial puts the talent of the famed photographer at the fore of the magazine. Sgura worked in tandem with model Toni Garrn who took on an exotic, Asian-inspired theme with ease.

Stylist Christiane Arp executed these upscale Eastern looks that included a jewel-embellished hat, exceptionally detailed outerwear and an assortment of patterned pieces.

Detailing was essential to this Vogue Germany feature. With fur trimming, intricate prints and an assortment of fits, Garrn was able to deliver a consistent fashion motif in a variety of differing ways. For readers intent on wearing this themed look, Arp's insights on the style will prove essential. As these outfits are classic, they can also endure far into the future.

Upscale Eastern Looks
Disruptive innovation opportunity: Create a luxury fashion brand that specializes in modern interpretations of Asian-inspired clothing with intricate details and high-quality materials.
Intricate Prints
Disruptive innovation opportunity: Develop a technology or process for creating highly detailed and customizable prints on clothing, allowing for unique and personalized fashion designs.
Consistent Fashion Motif
Disruptive innovation opportunity: Create a subscription-based service that curates and delivers a collection of fashion items centered around a specific theme, providing customers with a consistent and on-trend fashion experience.

Industries Being Reshaped

Luxury Fashion
Disruptive innovation opportunity: Introduce innovative manufacturing techniques and sustainable materials into the luxury fashion industry, providing customers with ethically-made Asian-inspired clothing options.
Textile Printing
Disruptive innovation opportunity: Develop advanced digital printing technologies for textiles that can produce intricate and high-quality prints on a wide range of fabrics, opening up new possibilities for fashion designers.
Fashion Subscription
Disruptive innovation opportunity: Build a tech-driven platform that connects fashion brands with customers, offering a personalized and convenient subscription service for themed fashion collections.
SCORE
4.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 53%
Freshness 8%