The i-D Magazine Summer 2015 editorial featuring model Damaris Goddrie introduced an old-meets-new approach to fashion. Photographer Alasdair McLellan captured the scene that focused primarily on a black and white color scheme.
Goddrie did an exceptional job of pairing different decades with an off-the-shoulder bustier, a tight pencil skirt and a structured, layered top. While these items channeled decades past, she also exhibited a fresh, futuristic appeal with a selection of chunky dangling earrings.
McLellan also zeroed in on Goddrie's tousled hairstyle. Loosely done down waves and thick bangs brought this production over the top, proving that bold is certainly the way to go this season. This was further driven home with a rich red lip tone.
What Makes This Trend Stand Out
- Old-meets-new Fashion
- There is an opportunity for fashion brands to create unique designs that blend elements from different decades while incorporating futuristic touches.
- Black and White Color Scheme
- Brands can consider using a black and white color scheme in their designs to create a classic yet modern aesthetic.
- Bold and Tousled Hairstyles
- There is potential for hairstylists and beauty brands to explore bold and tousled hairstyles as a way to make a statement and embrace individuality.
Sectors Adopting This
- Fashion
- The fashion industry can leverage the old-meets-new trend to create innovative designs that cater to consumers looking for a unique style.
- Beauty
- In the beauty industry, there is an opportunity for hairstylists and beauty brands to offer products and services that help achieve bold and tousled hairstyles.
- Photography
- Photographers can experiment with black and white color schemes in their shoots to create visually striking and timeless images.
