The Summer 2015 i-D Magazine Anna Ewers editorial made the model appear as if in a family photoshoot alongside John Waters and Mink Stole. Together the team came across much like the typical father, mother and daughter trio, albeit with some serious couture twists.
In the shots, McLellan captured a pink fur-lined coat, a high rise leather skirt and a dainty pajama set. In spite of the kinship motifs that informed this production, there were some morose elements present, seen in a weathered gravestone.
One of the most memorable aspects of this i-D Magazine production is its striking display of cosmetics. In place of dainty, subdued make up were dark, drawn on eyebrows and winged eyeliner.
What Makes This Trend Stand Out
- Unconventional Family Portraits
- The rise of unusual family photoshoots presents opportunities for photographers and artists to experiment with creative, non-traditional concepts.
- Dark and Dramatic Makeup
- The trend towards darker and more dramatic makeup styles offers potential for new product lines and marketing approaches by cosmetics companies.
- Couture Twists
- Incorporating unexpected or avant-garde fashion elements into traditional clothing designs provides an opportunity for fashion designers to create boundary-pushing collections.
Sectors Adopting This
- Photography
- Unconventional family photoshoots create opportunities for unconventional and artistic photographers to offer new and unique services to clients.
- Cosmetics
- The trend towards dark and dramatic makeup opens up new product development opportunities for cosmetics companies and the potential for new marketing approaches.
- Fashion Design
- Incorporating avant-garde fashion elements into traditional designs offers the fashion industry an opportunity to push boundaries and create truly innovative collections.
