Model Bria Condon dons a wardrobe of thrifty fashion staples in 'Mineral,' an editorial for Australian style publication Oyster Magazine. The edgy image series is captured by photographer Jedd Cooney and boasts styling that is reflective of the fashion industry's recent normcore fad.
Posing seaside, model Bria wears a range of understated and thrifty fashion picks that are curated by Oyster Magazine stylist Imogen Wilson. Wilson dresses her red-haired muse in oversized suit jackets, printed dresses and nostalgic statement sweaters. Reminiscent of the 90s, Bria's fashions are comfortable and youthful in their overall look.
'Mineral' boasts styles from labels like Karen Walker, Matin Studio and Celeste Tesoriero among other names. The story's footwear accessories include sneakers, courtesy of legendary sportswear brand Adidas.
What's Driving This Trend
- Thrifty Fashion
- There is an opportunity for the fashion industry to create a sustainable, affordable, and trendsetting fashion line that resonates with the low-income market.
- Normcore Fad
- There is an opportunity for fashion retailers to create minimalist and practical designs that will attract consumers seeking comfort, affordability, and anti-extravagance trends.
- Nostalgic Statement Sweaters
- There is an opportunity for designers to create unique and comfortable vintage-inspired sweaters targeting youthful consumers seeking unique and recognizable styles.
Who This Affects Most
- Fashion Retail
- The fashion industry can capitalize on the affordable, sustainable, and minimalist fashion trend to target the low-income market.
- Sportswear
- The sportswear industry can capitalize on reviving vintage styles and target the 90s nostalgia market with limited edition sneakers like Adidas was featured in the editorial.
- Publication Industry
- Fashion publications can capitalize on the normcore fad to create editorials and stories that reflect minimalist fashion trends and attract readers who value comfort over extravagance.
