Scenic Outerwear Editorials

This Outdoorsy Fashion Story Highlights Pieces from Cadet Clothing

Dmitry Brylev stars in 'Clarity of Intent,' a scenic sportswear feature that highlights Cadet clothing staples. The image series is captured for style website F****** Young Online! and features gorgeous photographer by Brent Chua.

This shoot's model star is dressed in a versatile and practical wardrobe that consists of over-sized parkas, rain-proof windbreakers and zippered knits. In addition to his Cadet clothing staples, Dmitry also pulls off the label's weatherproof footwear accessories.

Grooming for this F****** Young Online! exclusive is courtesy of Mari Matsumoto who creates a worry-free and easy look for his model. This image series is effortlessly cool and celebrates outerwear that is both stylish and functional. The editorial combines its urban clothing staples with gorgeous imagery that illustrates the beauty of nature.

Scenic Sportswear
There is an opportunity for outdoor sportswear brands to incorporate more scenic and nature-inspired elements in their designs to appeal to customers who prioritize aesthetics.
Versatile Outerwear
There is an opportunity for fashion brands to create outerwear that balances style and practicality, such as over-sized parkas, rain-proof windbreakers, and zippered knits.
Weatherproof Footwear Accessories
There is an opportunity for shoe brands to expand on weatherproof accessories to complement their customers’ attire, such as those seen in the Cadet clothing staples showcased in the editorial feature.

Where This Applies

Outdoor Sportswear
Outdoor sportswear brands can incorporate more scenic and nature-inspired elements in their designs to appeal to customers who prioritize aesthetics, as seen in the showcased Cadet clothing staples.
Fashion
Fashion brands can create outerwear that balances style and practicality, such as over-sized parkas, rain-proof windbreakers, and zippered knits, to cater to the need for versatile clothing.
Footwear
Shoe brands can expand on weatherproof accessories to complement their customers’ attire, such as those seen in the Cadet clothing staples showcased in the editorial feature.
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 55%
Freshness 8%