'Antar Penguin' recently launched a new crowdfunding campaign for its cruelty-free coats. Goose down is a warm and functional material that makes great insulation for winter jackets. The problem is that mass-market down is largely plucked from live geese that live in less than ideal conditions.
Antar Penguin wants to offer a more ethical option for consumers who are still interested in goose down products. Antar Penguin produces high-quality jackets that are made from ethically-colected goose down. Instead of live-plucking, the brand relies on down that comes from geese that have been killed for their meat. The down that is collected is also used more effectively than in a regular jacket. This means that the same degree of warmth is achieved with less down.
Although the use of goose down is likely to remain a common practice, Antar Penguin provides a more ethical option in the form of its cruelty-free coats.
What Makes This Trend Stand Out
- Ethical Goose Down
- Opportunity to disrupt the market by offering cruelty-free coats made from ethically-collected goose down.
- Sustainable Fashion
- Opportunity to cater to the increasing demand for sustainable and ethically-produced fashion products.
- Animal Welfare
- Opportunity to address the growing concern for animal welfare in the fashion industry by offering cruelty-free alternatives.
Sectors Adopting This
- Fashion
- Opportunity to innovate within the fashion industry by offering ethically-produced and sustainable clothing.
- Outdoor Gear
- Opportunity to disrupt the outdoor gear industry by providing cruelty-free jackets with high-quality insulation.
- Ethical Consumer Goods
- Opportunity to tap into the market of ethical consumer goods by offering cruelty-free and sustainable products.
