Category
Autos
Racing Homage
4.0
Trend score
Trend
What is the Experiential Navigation trend?
Experiential Navigation: In an effort to enhance day-to-day activities, consumers are turning to navigation and tracking technology that adds an experiential aspect to the process. This shift suggests that even menial tasks can become a source of enjoyment, and that consumers are willing to spend more to ensure that functionality is met with delight.
Trend themes
Themes within the Experiential Navigation trend
Three behaviours holding the trend together01
Experiential Navigation
Consumers are turning to navigation and tracking technology that adds an experiential aspect to the process.
02
Wearable Tech for Kids
Smart Devices designed to encourage kids to step away from video games, iPads and their parents' electronics.
03
Landmark-Identifying GPS Apps
Navigational tools that use closeby landmarks, instead of traditional directions, to help city walkers find their way around.
Industry implications
What the Experiential Navigation trend means for industry
Where the trend changes the playbookFor
Technology
Disruptive innovation opportunities in consumer electronics and tracking technology.
For
Sports
Innovative wearable tech and interactive activity apps are driving demand for consumer engagement in sports and physical activity.
For
City Planning and Tourism
Opportunities to streamline navigation in a city and simplify the travel experience for tourists
Workshop question
How could you integrate an element of delight or interaction with one of your more functional products or services?
Trend signals
Trend signals for Experiential Navigation
Trend score 4.0 out of 10, from popularity 71%, activity 41%, freshness 8%.
Popularity71%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
Europe
Asia-Pacific
South America
Evidence
Examples of the Experiential Navigation trend
4 featured examples from Jan 8 to Dec 7, 2015CategoryTech
Personified Location Trackers
The TAG GPS Tracker Lets Parents Keep Tabs on Kids and Each Other
Companies in the parenting/educational products industry can take advantage of the growing popularity of personified location trackers to create useful and innovative products for…
CategoryTech
Smart Bicycle Pedals
The Connected Cycle Pedal's Smart Features are Stealing the Show At CES 2
Disruptive innovation opportunity: Collaborate with technology companies to design and produce smart bicycles that provide connected features and enhanced functionalities.
CategoryFashion
Interactive Activity Chronographs
A Smartwatch for Kids Turns Sports and Physical Play into a Game
The industry focused on developing innovative smartwatches and wearable devices specifically designed for children.
CategoryWorld
Landmark-Identifying GPS Apps
The 'Walc' App Helps You Navigate by Pointing Out Nearby Landmarks
Industry with the potential to create landmark-based navigation apps and simplified navigational tools for city walkers.
