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Experiential Navigation

GPS technology boosts consumer enjoyment

Implications - In an effort to enhance day-to-day activities, consumers are turning to navigation and tracking technology that adds an experiential aspect to the process. This shift suggests that even menial tasks can become a source of enjoyment, and that consumers are willing to spend more to ensure that functionality is met with delight.
Workshop Question - How could you integrate an element of delight or interaction with one of your more functional products or services?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
154,781 Total Clicks
Date Range:
Jan 15 — Jan 16
Trending:
Average
Consumer Insight Topics:

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