GPS technology boosts consumer enjoyment
Implications - In an effort to enhance day-to-day activities, consumers are turning to navigation and tracking technology that adds an experiential aspect to the process. This shift suggests that even menial tasks can become a source of enjoyment, and that consumers are willing to spend more to ensure that functionality is met with delight.
Workshop Question - How could you integrate an element of delight or interaction with one of your more functional products or services?
Trend Themes
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Experiential Navigation — Consumers are turning to navigation and tracking technology that adds an experiential aspect to the process.
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Wearable Tech for Kids — Smart Devices designed to encourage kids to step away from video games, iPads and their parents' electronics.
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Landmark-identifying GPS Apps — Navigational tools that use closeby landmarks, instead of traditional directions, to help city walkers find their way around.
Industry Implications
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Technology — Disruptive innovation opportunities in consumer electronics and tracking technology.
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Sports — Innovative wearable tech and interactive activity apps are driving demand for consumer engagement in sports and physical activity.
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City Planning and Tourism — Opportunities to streamline navigation in a city and simplify the travel experience for tourists
