The Burg 12 is a smartwatch, designed by Hermen van den Burg, that allows users to enjoy smartphone functionality without having to pair the device with a smartphone.
The Burg 12 runs on a proprietary software that allows the user to make calls and send texts without having to pair it with a smartphone. The impressive stand-alone abilities also apply to the radio, music player, calendar and calculator, while an on-board camera lets users capture and view photos.
The device's display bears a 240 x 240 resolution, making for 226 pixels per inch.
The Burg 12's features aren't completely unique in themselves, but what makes this product stand out is its price -- it is available for just $199 from Walmart, although users have to pay for their own line once the included prepaid SIM runs out.
What Makes This Trend Stand Out
- Stand-alone Smartwatches
- Disruptive innovation opportunity: Develop smartwatches that offer full functionality without the need for a smartphone connection.
- Proprietary Software
- Disruptive innovation opportunity: Create custom software for smartwatches that allows for independent operation and expanded capabilities.
- Affordable Smartwatches
- Disruptive innovation opportunity: Introduce low-cost smartwatches to make advanced wearable technology more accessible to a wider range of consumers.
Sectors Adopting This
- Consumer Electronics
- Disruptive innovation opportunity: Design and manufacture smartwatches that prioritize stand-alone functionality and offer innovative features.
- Mobile Networks
- Disruptive innovation opportunity: Collaborate with smartwatch makers to provide affordable and flexible data plans for standalone smartwatches.
- Retail
- Disruptive innovation opportunity: Partner with smartwatch manufacturers to offer affordable and feature-rich smartwatches through retail channels.
